New study on B2B ingredient trading by Promar

According to Promar International, the food and agribusiness consulting group, taking pains to understand the fundamental issues associated with buying and selling ingredients online is time well spent. "As wonderful as Internet technology may ultimately prove to be for ingredients trading, there is a human factor that can't be overlooked," says Earley, Vice President of Promar Executive​. "Real people still have to plan for, execute, and monitor the B2B process. Ascertaining the full range of costs-and potential savings-from on-line ingredients marketing or procurement requires a careful look at all issues involved."​ According to Promar, an objective look at the benefits of online ingredient trading must answer to the question of whether the Internet can induce cost savings in the food system. Promar has developed a study entitled, "The Future of B2B Ingredients Markets."​ This is the third volume of Promar's "Reaping the Cyber Harvest"​ series that analyses the implications of e-commerce for players in the food value chain. Source: Promar International