Hansen buys toddler juice
Wednesday that it has acquired the US Junior Juice brand.
Junior Juice...
US natural beverage company Hansen Natural Corporation announced on Wednesday that it has acquired the US Junior Juice brand. Junior Juice is targeted at the toddler segment of the market. For the six months ended March 31, 2001, Junior Juice achieved net sales of $3.78 million. The operations of Junior Juice will be consolidated with Hansen Beverage Company in California. The brand will be marketed as part of the Hansen's product portfolio under the name ``Hansen's Junior Juice''. Hansen claimed that the Junior Juice brand complements Hansen's Juice Slam and Juice Blast multi-vitamin 100% juice drinks and strengthens its position in the children's aseptic juice category. Terms of the agreement were not disclosed. Hansen Natural Corporation achieved net sales of $79.7 million in 2000.
