American cranberry giant, Ocean Spray Cranberries, Inc., has begun nationwide distribution of its complete line of juices and juice drinks in a new "flagship" 64-ounce proprietary design PET grip bottle developed jointly with and producedby Graham Packaging Company, L.P. Ocean Sprayhas applied for a design patent on the new bottle, which features a brand-recognisable grip top that the company hopes will tempt the consumer to "reach out and pick the bottle off the store shelf,"said Luis Caravallo, PET project manager in Graham Packaging's Commercialisation Group. Deep dimples on each side of the bell of the bottle are moulded in the shape of the Ocean Spray "wave" logo. The company name is displayed in raised letters inside each wave. Dr. Raymond A. Bourque, Ocean Spray's director of packaging and processing technology, said the design was based on consumer research with both adults and children. "The `waves' provide a secure hold for thumb and fingers and the raised letters actually function as an anti-slip enhancement." he said.
