Dairy council launches major milk campaign

In a bid to improve the nutritional image of chocolate milk the American Dairy Council is to launch a media campaign that will emphasise the potential health benefits of chocolate milk. The "Got Chocolate Milk?" campaign will hit 100 US cities and the main thrust will be: If your kids turn up their noses at regular milk, why not meet their calcium requirements with good-tasting chocolate milk? Marc Fisher, a spokesperson for the campaign, said that according to a new survey of American pediatricians, chocolate milk is a better source of calciumthan calcium-fortified orange juice or soy milk. He also said regular soft drinks and most juice drinks contain about twice as much added sugar as an8-ounce serving of chocolate milk. "An 8-ounce serving of low-fat chocolate milk has only 2.5 grams of fat, the exact amount as low-fat white milk,"​ Fisher said, adding that fortifiedchocolate milk contains protein, vitamin D, potassium, vitamin B-12 and riboflavin in addition to the calcium. However in contrast health experts stated that children can obtain calcium from other, less sweet, sources such as leafy vegetables,meat,fish and yoghurt. American Dairy Council​