P&G and Coca-Cola set up venture in juice & snack company

- Last updated on GMT

Related tags: Consumer products group, Joint venture, Procter & gamble

Coca-Cola and consumer products group Procter & Gamble have
formed a joint venture to develop and market innovative juice-based
drinks and snacks on a...

Coca-Cola and consumer products group Procter & Gamble have formed a joint venture to develop and market innovative juice-based drinks and snacks on a global basis. The new joint venture, not yet named, aims to have annual sales of $4bn from the start. Coca-Cola​ and Procter & Gamble​ jointly stated that "it is expected to add to the earnings of its two parent companies in the second year of being set up…​" by combining Coca-Cola's world-wide distribution, merchandising and marketing capabilities with P&G's research and development expertise. The new set-up will take over existing Coca-Cola brands, such as Minute Maid, Five-Alive and Fruitopia while P&G brings Pringles, Sunny Delight and Punica beverages.

Related topics: Market Trends

Related news

Follow us

Products

View more

Webinars