Snow Brand times thawing with Nestlé joint venture

- Last updated on GMT

Related tags: Food giant nestle, Ice cream, Japan, Milk, Nestle

Brand battered Japanese Snow Brand Milk Products Co. is join up
with Swiss food giant Nestle in a bid to strengthen its knocked
business. The image of...

Brand battered Japanese Snow Brand Milk Products Co. is join up with Swiss food giant Nestle in a bid to strengthen its knocked business. The image of the Tokyo-based company has suffered since last summer when a batch of their milk sickened nearly 15,000 people and left them with a loss of 31 billion yen ($265.9million) for the half year to September. 30 , 2000. The new joint venture, held 50 per cent each by Snow and Nestle, will make and sell yogurt, lactic drinks,desserts and other refrigerated products, said Nestle Japan Ltd. spokesman Masatoshi Yokota. Under theagreement, Nestle will be responsible for development and marketing, while Snow Brand will manufacture, distribute, and sell the products, Yokota continued.

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