McDonalds responds to BSE crisis

- Last updated on GMT

Related tags: Hamburger, United kingdom

Amid increasing BSE fears in Germany, fast food giant McDonalds has
launched a new burger made entirely from pork. In a bid to protect
sales the fast...

Amid increasing BSE fears in Germany, fast food giant McDonalds has launched a new burger made entirely from pork. In a bid to protect sales the fast food chain launched the McFarmer burger, unique to Germany. Although there have only been eight reported cases of BSE since 1997 compared with 11,030 in the UK, there has been a fall in demand for beef products since the first German BSE case was reported on November 24. This week German Members of Parliament are due to question health and agriculture ministers about allegations that the German public has been misled over the safety of beef.

Related topics: Market Trends

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