Nudge interventions have been a favourite of public policy for years, making small changes to food environments to persuade consumers to eat more healthily and sustainably without impacting choice. But which nudge interventions do consumers respond to...
Nudge interventions across the world have been used to try to influence consumers to buy and consume more fruit and vegetables. But which interventions, which take place across many contexts, consumer groups, and settings, are the most successful?
Research suggests when it comes to buying sustainable products, an ‘intention-action gap’ exists amongst consumers. Which ‘nudging’ approaches can brands and retailers take to encourage more sustainable consumption?