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Ditching 'diet' and laying off 'light': Consumers mistrust healthy processed foods, says Mintel

The National Obesity Forum's advice to shun processed foods such as low-fat yoghurts and cheeses for whole foods this week has provoked mixed reactions – but consumers are already turning away from foods labelled as low-fat, diet or light, according to Mintel data.

'Consumers no longer see ‘diet’ varieties as a good or healthy option to lose or maintain weight,' said Mintel analyst Katya Witham. © iStock

Make potassium labelling mandatory for processed food: UK petition

As new nutrition guidelines make labelling potassium on packaged foods mandatory in the US, a UK petition is urging the government to do the same but for different reasons - it would end the processed food "nightmare" for sufferers of Chronic Kidney Disease for whom potassium can mean heart failure and death,...

‘Nimble’ local brand closing in on multinational rivals: Kantar data

Local brands are growing at twice the pace of multinationals thanks to an ability to quickly respond to niche market demands and better cater to consumer needs, says a report from Kantar Worldpanel.

Evolva bags European patent for fermented stevia

Swiss-headquartered biotech company Evolva has secured a European patent for its novel technique for producing fermentation-derived stevia.

EFSA health claim opinion

EFSA rejects Tate & Lyle polydextrose-defecation claim

The link between polydextrose consumption and maintenance or normal defecation is ‘weak’, EFSA has found in rejecting an article 13.5 submission from agrifood sugar giant Tate & Lyle.

Consumers crazy about coconut, but are they nuts?

Whilst sales data from market intelligence provider IRI shows that UK consumers can’t get enough of coconut products, a leading dietician brands coconut “an expensive con with no authorised health claims”.