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Top Headlines

B2B firms know artisan doesn’t mean….well, artisan, says ASA

An advert for a bread mix that promises “an easy way to make sour dough and artisan breads” is not misleading because it targets B2B firms who know the end product will be ‘artisan-style’, says the UK’s advertising watchdog.

The Real Bread Campaign was left 'disappointed' by the ASA's lack of action. © iStock

Marketing sustainable soy: 'Invisible but important' or loud and proud?

By the end of 2017 one third of soy imported into Europe will be certified, says the Roundtable on Responsible Soy, but will consumers know it?

Researchers unlock mystery of protein that filters odour information

A 30 year-old mystery surrounding the function of a protein in our smell receptors has been solved after researchers revealed it plays a vital role in filtering data from smell receptors.

Expert dispels common myths in following a gluten-free diet

Consumers are buying gluten-free products as part of a healthy lifestyle, with few adopting this diet as part of a treatment for coeliac disease (CD), a study has concluded.

What’s hitting the shelves? Coffee & broccoli; coconut tea; and strawberry & cream gin

From the US to Scandinavia, and the UK to Australia, we take a look at some of the new products reaching beverage aisles across the globe this month. 

News in brief

Almost 75% believe German food is safe – BfR survey

Almost three quarters of survey respondents believe that food in Germany is safe but more than half are concerned about pesticide residue and microplastics in food and genetically modified foods, according to the Federal Institute for Risk Assessment (BfR).