Peanut butter refresh
Peanut butter brand Pip & Nut has undergone a design refresh. The company has described its new look as ‘more refined’, with information on how the peanut butter’s main ingredient is sourced, and the product made.
Argentinian illustrator Bernardo Henning has designed a collection of 12 cartoon-style designs on the side of the packaging which tell the tale of Pip & Nut’s production.
“Our new packaging has been in the works for over a year and we’re super excited to see it go live on shelves from this month,” said founder and CEO Pip Murray.
“Our use of quality, responsibly sourced ingredients is one of the top reasons customers choose Pip & Nut (alongside our great taste!) so we wanted our design to reflect those key principles. Plus, the new colour range makes it even easier for nut butter-lovers to pick and choose their favourite flavour from our growing portfolio.”
Pip & Nut’s refreshed packaging rolls out in all major retailers from June onwards.
Image supplied by Pip & Nut