Cookies No Cream
Oat milk chocolate brand H!P (owned by James Cadbury, who also owns Love Cocoa) is upgrading its plant-based eggs in time for Easter. Two new flavours – Salted Caramel and Cookies No Cream – are now now 50% bigger and also contain oat milk chocolate buttons.
“Building on the success of last year’s sell-out eggs, we’ve made our eggs bigger than before but kept the price the same, while also introducing a delicious pouch of smooth oat m!lk chocolate button,” explained founder Cadbury. “Seasonal and gifting is becoming a key category within vegan and plant-based chocolate, just as it is in traditional chocolate. We hope these eggs will excite current fans of the brand, as well as attract new users too.”
The new eggs are being sold D2C, as well as via retail stores Booths, Ocado, Tesco Ireland, and Waterstones.
Image source: H!P
