A Taste of Wellness for Savoury and Snacks
Givaudan
Some of its chocolate bars already fall below the 250 benchmark. However, core brands such as the Mars bar, at 260 calories, and Snickers, at 296 calories, are above the threshold.
A Mars spokesperson said: “We believe that all of our products can be enjoyed as part of a healthy lifestyle and balanced diet - our commitment to making all our chocolate products no more than 250 calories per portion reflects this.
“These changes form part of our on-going efforts to encourage responsible consumption, and will come into effect globally by the end of next year.”
8 comments (Comments are now closed)
Chocolate Schmocolate
Little pickers get bigger knickers!
Report abuse
Posted by C Food Diet
15 March 2012 | 12h12
BOGOF
At least you can get your sweet fix when the supermarkets sell them as buy one get one free.
Report abuse
Posted by Fat b3tard
17 February 2012 | 08h00
this aint the first time they have cut back on the ingredients
to many food companies are watering down there products for profit if i am not geting value for money i wont buy?
Report abuse
Posted by paul girvan
16 February 2012 | 19h17
another idea for making more profits
As part of a healthy life style and balanced diet ?
That,s the best excuse yet for making more profits.They must think we are all thick sods
Report abuse
Posted by Doreen
16 February 2012 | 18h01
I agree with the above comment!!
So let's also see a reduction in the price if the bar is to be smaller. That shouldn't be an issue if it's all in the interest of the consumer and not the profits, should it?!!!!! Let's see, but I'm not holding my breath!!
Report abuse
Posted by Janet
16 February 2012 | 17h39
Who caress?
Who gives? I don't pay attention to calories at all, just enjoy the chocolate! :D:)
Report abuse
Posted by yuy,fy
16 February 2012 | 17h39
sneaky manufacturers
another excuse to reduce the size of the bar and production costs (increase profit) but keep the price the same, all because they are trying to help us! amazing how they dont comment on how they are to carry out the calorie reduction. but its all in the name of helping the consumer.
Report abuse
Posted by kae ford
16 February 2012 | 15h57
COST CUTTING/
THE REDUCTION OF CALORIES IN MARS BARS WILL NO DOUBT RESULT IN A SIZE REDUCTION. WHAT'S THE BETTING THAT THE PRICE DOESN'T GO DOWN?????--- AND WHAT'S THE BETTING THAT THE EXCUSE IS THAT COSTS HAVE GONE UP!!
Report abuse
Posted by M MEDFORTH
16 February 2012 | 15h25
Read all comments (8)