
Inside the $330bn functional food frenzy fuelled by PepsiCo, Coke & Nestlé
From PepsiCo to Nestlé, global giants are racing to cash in on the booming functional food craze, but with trends shifting fast, the stakes have never been higher
News & Analysis on Food & Beverage Development & Technology

From PepsiCo to Nestlé, global giants are racing to cash in on the booming functional food craze, but with trends shifting fast, the stakes have never been higher

FMCGs and ingredients suppliers see the beauty market as an attractive alternative

The type of fibre consumed, rather than just the amount, is important for consumers to take into account

The food safety body has ruled that the sweetener is still safe, but not in bakery

What do Italian consumers want from food?

In a world of pervasive confusion and growing mistrust over the contents of our food, the Yuka app is one claiming to sow a few seeds of clarity and transparency

As the population changes, food will have to reshape itself around the needs and preferences of its demographics

We’ve heard of ‘health by stealth’. But what about ‘sustainability by stealth’?

This isn’t a food fight, it’s a structural failure, according to experts who say the new US Dietary Guidelines need a reset, not another round of compromises

Functional foods are often ultra-processed – but can they be clean label?

Reports around GLP-1 drugs’ potential links to the illness have spurred regulators into action

The GLP‑1 boom is rewriting consumer behaviour at speed and forcing food makers to rethink everything from portion size to product strategy

The social media platform can drive food trends to the point where they move markets

Top food brands are embracing GLP-1-friendly ranges. But are these products nutritionally-sound?

We round up the challenges and opportunities of entering the ‘GLP-1 friendly’ meals arena

Fresh research into the world’s fastest growing plant reveals significant health benefits - if it’s prepared the right way

Former GLP-1 users looking to keep the weight off are a potentially underserved consumer base looking for foods and beverages that will help the feel full longer, manage portions and meet their health goals

The GLP-1 craze could end up changing more diets than expected - even those of non-GLP-1 users.

The GLP-1 revolution will benefit some sectors and harm others

Consumers are often attracted to the same diets for different reasons

Manufacturers get the spotlight for launching GLP-1-friendly food and drink, but it’s ingredient suppliers behind the scenes often spotting the trends that make it possible

Foods that do not meet the definition of ‘non-ultra-processed’ are UPFs by default

Sometimes recipe reformulation is a choice, sometimes it’s an order

Longevity is redefining consumer behaviour. Here are the top five nutrition trends every food and beverage brand needs to know

Discover the breakthrough ideas redefining how food is created, regulated and trusted

The measure aims to protect French farmers from ‘unfair competition’

How the ‘everyday athlete’ is powering up performance nutrition

The use of weight-loss drugs could become more widespread in the continent, shaping the food and beverage market

January is the time for restraint. What foods and beverages are consumers giving up?

Three major food and beverage trend battles are set to define 2026, but which will triumph, and which will be left behind?

From the mental health crisis to keeping an ageing population active, state-of-the art ingredients promise to help humanity bio-hack its way to peak performance. Here’s how

Discover the trends shaping performance, recovery, and longevity in the next generation of sports nutrition

New research reveals fruits and vegetables carry high pesticide risk

The global food and beverage ingredients market is booming. But what are the trends powering industry growth?

The ingredients sector is weathering some of its toughest headwinds yet - but beneath the turbulence lie clear, compelling opportunities for growth

Taking out harmful ingredients and putting in beneficial ones cannot alone counteract negative effects of UPFs, says Lancet study

Discover the five trends that will define 2026, and why agility, authenticity, and technology will determine who succeeds and who fails

The landmark study series is the biggest blow yet to UPFs

The ingredients company suggests that its focus on fruit and veg puts it in a prime position to benefit from consumer obsessions with health

Consumers are warming to algae. Are we onto the next big thing in sustainable food and drink?

After a year of protein and fibre dominance, what’s the next big thing?

Consumers will begin to put greater emphasis on dietary diversity

When sustainability wanes, other food tech comes to the fore

The multinational hopes external innovation can help support consumers through weight loss and maintenance phases

Consumers want specific kinds of information about their food

From probiotics to sleep-supporting snacks, discover how the four pillars of gut health are reshaping food and beverage innovation

What do companies need to do to ensure their claims are compliant in the EU?

From Nestlé’s mass layoffs to Kraft Heinz mega demerger, global CPGs are making bold moves to survive shifting consumer demands and financial pressure

There is a clear appetite for longevity supporting solutions from consumers across the globe, but uptake of supplements is yet to make pace with awareness, so what is holding back potential shoppers?

Industry must better understand how healthy ageing works