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On your radar > Stevia
Stevia
Ever since the European Commission's approval of stevia sweeteners in late 2011, suppliers and manufacturers have been working on new products to take advantage of its natural, zero-calorie positioning. Can they overcome early taste concerns? And can stevia ever compete with other sweeteners on cost?
Europe must learn from the US on stevia, says Mintel
While stevia products have boomed in Europe, manufacturers should follow the US trend of blends if growth is to continue, a Mintel analyst says.
Stevia approval opened new sweetener category, says Cargill
The relatively flat UK sweetener market grew 7% last year boosted by EU approval of stevia extracts in late 2011, says Cargill, the supplier of Truvia-brand stevia-based sweeteners.
NO EVIDENCE OF 'SIGNIFICANT' CHILD GI INTOLERANCE IN OTHER JURISDICTIONS: CARGILL
Cargill suffers bitter erythritol blow: EFSA rejects beverage use extension
Cargill has failed in its second attempt to secure EU approval for use of bulk sweetener erythritol in soft drinks, after EFSA published a negative opinion relating to its introduction...
News in brief
Classic Sprite reformulated with stevia for UK market
The Coca-Cola Company has reformulated its regular Sprite with stevia – and 30% fewer calories – for the UK market, the company has said.
Stevia extracts – without agriculture? Evolva and Cargill join forces on fermentation-derived extracts
Swiss firm Evolva Holding has partnered with Cargill to develop and commercialise stevia extracts derived from a fermentation process, rather than through traditional extraction from the stevia plant.
Stevia is not just another E-number, says Euromonitor
Stevia’s credentials as a plant-derived sweetener and uptake from large manufacturers will prevent it from being seen as just another E-number, according to market research organisation Euromonitor.
Heineken’s Finnish arm claims EU first with stevia-sweetened booze
Heineken’s Finnish business Hartwall claims to have launched the EU’s first alcoholic beverage sweetened with stevia onto the nation’s market this month in the form of a ‘light long’ RTD....
Tate & Lyle launches open innovation platform: 'We want to send out a signal to the market'
From food ingredients that reduce the blood glucose response to food intake, to natural high-potency sweeteners, digestive health and weight management ingredients, and plant-based ingredients that can mask bitter flavors…
‘Surprising lag’ in European stevia launches in 2012, says Euromonitor
There was a surprising lag in the launch of new products containing stevia in Europe last year – but look out for a sharp increase in 2013, says Euromonitor International’s...
Almendra promises to shake up stevia market with purity levels ‘unmatched in the marketplace’
A new player in the stevia supply market promising purity levels “unmatched in the market place” says it will be in a position to start supplying commercial quantities of extracts...
Stevia in Europe: PureCircle highlights emerging trends
Regulatory restrictions and lessons learned from other markets are shaping the way food manufacturers are using stevia-derived sweeteners in Europe, according to supplier PureCircle.
News in brief
Coca-Cola reformulates Glacéau vitaminwater with stevia in GB
Coca-Cola has reformulated Glacéau vitaminwater for the British market by revamping packaging and reformulating its eight-strong range with a stevia-based sweetener that cuts sugar levels by 30% and cuts the calorie...
Artificial sweeteners backed for weight management in functional food products
Functional food and drink products should utilise non-nutritive artificial sweeteners as a means to help consumers aid weight management and reduce the risk of diabetes, say scientists.
Beneo thinktank produces ‘Tooth-friendly’ and fibre-boosting sweets
Belgian supplier Beneo’s dessert thinktank is showing off some product concepts using sugar-free, ‘tooth-friendly’ isomalt and an already launched oligofructose-stevia blends for functional fibre candy.
Hot New Beverage Concepts for 2013: Episode One
The CEO of beverage development and innovation company MyDrink Beverages tells BeverageDaily.com why his firm's new non-alcoholic beverage concepts for 2013 could take the market by storm...
Stevia has ‘fundamentally changed the sweetener market’: ISC president
Consumers around the world are embracing the zero-calorie, natural credentials of stevia-derived sweeteners – and the European market is about to take off, according to Zanna McFerson, president of the...
Formulation and positioning equally important for stevia success, says Cargill
How manufacturers incorporate stevia into new products and how they position products with consumers are equally important for market success, says Cargill's sales director, health products for EMEA, Olivier du...
Tate & Lyle: New stevia sweetener can cut cola sugar levels by 50%
Tate & Lyle tells BeverageDaily.com that its new stevia ingredient, Tasteva, can be used to halve sucrose levels in cola drinks without a bitter aftertaste, and does not use masking...
Stevia chewing gum appeals to ‘natural’ ingredients trend, says Cargill
Cargill has developed a stevia chewing gum that it claims will appeal to consumers looking for natural ingredients.
Special Edition: Natural Sweeteners
Shakeout foreseen on supply end of stevia market
The popularity of stevia as an alternative sweetener has unleashed a blizzard of competition to supply the ingredient, mostly from mainland China, raising the question of whether the market is...
Special edition: Natural sweeteners
Sweet innovation: Looking back to move forward with natural sweeteners
Learning the lessons from the commercialisation of stevia and monkfruit can help new innovations and the search for new natural sweetening compounds and plant extracts, according to one expert in...
Special edition: Natural sweeteners
Formulating with natural sweeteners: 'There is significant interaction between steviol glycosides and flavors'
While the latest blends of steviol glycosides do not have the same bitter, licorice and lingering off-notes associated with some earlier stevia extracts on the market, some still contain “noticeable...
‘Connect the dots globally’ for local stevia launches, says PureCircle
Stevia-sweetened products have been rolled out across the globe over the past few years, meaning that new product developers now have access to a whole world of learning opportunities, according...
Special edition: Natural sweeteners
‘Stevia is not exactly the most natural sounding product’: Leatherhead analyst
Stevia may have been hailed by manufacturers as a promising natural solution for cutting calories in a range of foods and beverages, but what do consumers think?
Special edition: Natural sweeteners
Forget diet soda, stevia 3.0 is all about ‘re-inventing the regular’, says PureCircle
Food manufacturers are increasingly seeing stevia as a way to “reinvent the regular” by helping them deliver incremental calorie reductions in everyday foods, rather than simply serving as a replacement...
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