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Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

UK organic sales growth recovery continues

Sales of organic products grew 3.6% in the UK last month – finally recovering in the past year after a five-year recessionary slump.

European sweetener success is skewed to the West

Europe accounts for around 23% of the global market for intense sweeteners, but this is largely biased towards western countries, according to Leatherhead.

Launching a baobab brand is about educating consumers and telling a story, says drink startup

Consumers need to be taught what the ‘unknown’ baobab fruit is, according to beverage newbie Matahi.

‘We want to democratise spirulina’, says blue water start-up

Start-up firm Springwave says it wants to bring spirulina to the masses with its blue bottled water.

Rebel Kitchen celebrates Tesco listings in mission for healthy snacks

Start down with the kids: ‘It’s one of the best decisions we made as a brand’

Rebel Kitchen is launching its children’s coconut ‘mylks’ in Tesco this week, just 10 months after CEO and entrepreneur Tamara Arbib started the business.

Mobile apps ‘will take consumer awareness to the next level’, says Mintel

Consumers are exploring new ways of educating themselves about food and increasingly are using mobile apps to make well-informed choices, according to Mintel's 'Consumer Trends 2015' report.

Should energy drinks be age-restricted like alcohol? WHO official asks in report

Energy drink consumption among young people, particularly in connection with alcohol, presents a significant public health concern that warrants further research and regulation, according to a report authored by World...

dispatches from sial 2014

Veggie NPD isn’t about recreating meat but demonstrating an alternative, says Italian firm

Vegetarian products should be about showing vegans, vegetarians and meat eaters alike that there are tasty alternatives to meat protein, says one Italian food firm.

Sugar free gum may inhibit gingivitis, say researchers

Xylitol and maltitol-sweetened chewing gum may inhibit gingivitis, but consumers won't get additional benefits if they already brush their teeth regularly, according to a study.

Cocktail Candy: We're not marketing to kids

Belgian firm Candy Pack says it understands why some people might be "touchy" about the idea of alcohol-themed confectionery, but insists it isn't targeting children for its Cocktail Candy range....

What’s top on the Commission’s food forum agenda?

The impact of ‘sin taxes’ on competitiveness and consumption habits, food prices, and sustainability were the key points on the agenda for the European Commission’s High Level Forum for a...

HOW SHOULD WINERIES TWEAK PRICES TO OPTIMIZE PROFITS?

Winning in US wine: Pricing to maximize profit, avoid brand equity erosion

The price of a bottle of wine has a critical impact on the positioning and profitability of a wine brand but marketers are often unsure when they should tweak price...

Food industry must slash sugar – not just tinker

Food industry ‘tinkering’ with sugar content while foods and drinks remain relatively high in sugar may detract from more basic sugar reduction strategies, warns a public health expert.

We can cope with extra novel food workload, says EFSA official

The European Food Safety Authority is willing and able to cope with the extra workload of novel food assessment that could come under its control, an official said at a...

Commission was wrong to separate med agency and EFSA: MEP

The Commission was wrong to separate the European Food Safety Authority (EFSA) and the European Medicines Agency (EMA), nutrient profiles are unconvincing and the threat of botanical court action is...

European Council declassifies TTIP trade negotiation document

The Council of the European Union has published the negotiating directives for EU-US trade talks (TTIP) after months of criticism from NGOs and campaigners over an alleged lack of transparency.

Gluten-free foods set to get much healthier

Consumer demand for healthier products will push the UK's gluten-free (GF) food manufacturers to make further reductions to the fat, sugar and salt content of their foods, industry experts have...

"As a member of Parliament, I need facts. And I think you, the food industry, have the resources to find those."

MEP defends EU novel foods laws against innovation attacks

The food industry should provide facts if it expects EU decision makers to consider dismantling the controversial novel foods regulation it has long-argued discourages innovation, a UK member of the...

UK's traffic light label is 'negative', says Commission

The UK’s traffic light label has incited more objections than the Nordic keyhole system because the former is more negative in its nutrition guidance, says the European Commission.

Wine Vision probes risks and rewards of new wine markets

Wine Vision organizer Andrew Reed says the 2014 conference will explore how to attract new consumers to wine and tap emerging market growth with margins are squeezed elsewhere.

FoodNavigator 2015: What’s on our editorial calendar?

From developments in fats and flavours, to the latest trends in fighting obesity, food for kids, and protein, FoodNavigator's special editions calendar for 2015 spans the hottest topics for the...

EC report reveals the changing face of food innovation

The number of new food products reaching the consumer each year has declined 6.5% since 2008, according to a major new study from the European Commission.

Overweight people may be more sensitive to food ads

It is no surprise that food advertising causes people to think about food – but new research suggests food ads may prompt overweight and obese people to overeat.

Analyst: ‘I guess Pepsi Next is now Pepsi Past’… PepsiCo takes on Coca-Cola Life with stevia-sweetened Pepsi True

Just weeks after the US launch of Coca-Cola Life, PepsiCo has unveiled plans to launch its own mid-calorie soda sweetened with a combination of sugar and stevia under the Pepsi...

Commission opens infraction proceedings against UK’s 'traffic light' label

The European Commission has formally opened infraction proceedings against the UK for its 'traffic light' food labelling system, giving the state two months to defend itself against business complaints.