Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

On your radar > Marketing

Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Five-a-day? We can’t afford one a week, say 25% of Brits

Austerity and rising food prices have hit healthy eating habits hard in the UK, with one in four Brits revealing they have not bought a single piece of fruit in...

Food firms must cater for consumers on autopilot

Food and drink manufacturers need to make their products appear to be an effortless choice for consumers operating on autopilot and stop over rationalising their habits, advises leading behavioural scientist...

When it comes to NPD, is consumer 'liking' an overrated idea?

Testing the consumer liking of a new product may be an overrated idea that ‘breeds mediocrity’ and means products fail to differentiate themselves against the competition, according to David Howlett...

UK FSA: "If you are interested in submitting a novel food dossier to the EU, we advise you to contact another EU member state..."

UK FSA closes door on novel food applications as austerity bites

The UK Food Standards Agency is no longer accepting novel food applications, a development one public policy expert says is “alarming”.

Nespresso concedes in anti-trust battle: We don’t accept but we will cooperate

Nestlé's brand Nespresso will allow greater use of competitor coffee capsules in its machines following a French anti-trust investigation.

Cutting carbs, gluten or fat? The 'utter nonsense' behind claims to be the best diet

From the benefits of gluten-free to those of Mediterranean and Palaeolithic diets, many claims that one dietary strategy are better than another for health and weight loss are simply 'unjustified'...

Chewing the fat: Calorie perception of hard and soft food differs

People perceive foods that are hard to have fewer calories than soft equivalents, according to new research published in the Journal of Consumer Research.

MSC to launch first sustainable seaweed standard

The Marine Stewardship Council (MSC) is expanding its sustainability standard beyond wild-capture fish and invertebrate fisheries to include wild seaweed for the first time.

INNOBEV GLOBAL SOFT DRINKS CONGRESS: FINAL THOUGHTS

‘Functional beverage belief is back’: Zenith International chair

Zenith International chairman Richard Hall tells BeverageDaily.com that he thinks the beverage industry is regaining its faith in functional products. 

Small changes are the way to go (and that’s not an industry cop out!): Obesity expert

Obesity should be tackled in small steps, acknowledging where people are and not where public health officials wish they were, according to a US scientist.

dispatches from ISA conference 2014

Behavioural economist: Do the nutritional thinking for people if you want change

Consumers don’t really want more nutritional information, they want an easy life, according to a behavioural economist talking at a conference in Brussels.

dispatches from ISA conference 2014

Simplicity, not science, rules sweetener coverage

The average consumer’s desire for simplicity and the average journalist’s desire for a good headline is driving public perception of sweeteners, according to participants of a debate in Brussels....

Special edition: Nuts, pulses and legumes

No picnic: Is pea protein moving from the fringe to mainstream?

Pea protein may be moving in from the food and beverage fringes, however formulating with the fast-growing ingredient is 'no picnic' according to functional confectionery firm Carmit.

dispatches from isa conference, brussels

Voices from the International Sweeteners Association Conference in Brussels

What role could sweeteners play in weight and diabetes management? Should we be 'curing' obesity or preventing it? Who tells us what to eat and why do we listen to...

Live updates from Food Vision in Cannes

The key quotes: #FoodVision in tweets

Global food and drink industry leaders at the Food Vision event in Cannes are aiming to tackle the big issues and key topics directly affecting the future of the industry...

Waste date beans- from eco coffee alternative to beyond

An Israeli company that has released a range of coffee alternatives made from roasted date kernel, says the waste material has potential as a sustainable food and drink ingredient stretching far...

Private label growth: UK consumer data suggests private label trend is here to stay

Private label products have continued to grow in market share despite the UK economic recovery, according to new data from Kantar Worldpanel that suggests the trend for own-brand goods may...

Special edition: Nuts, pulses and legumes

Omega-3 content sets walnuts apart from other tree nuts

Now that the mania about fat in the diet is mostly over the story has become that some fats are good. And as far as fat-rich tree nuts go, the...

Special edition: Nuts, pulses & legumes

Roasted and salted? Peanuts can be so much more, NPB says

Sometimes it’s hard to think inventively about the ingredient that comprises half the ubiquitous peanut butter and jelly sandwich or is passed to us in small pouches on most airplane...

All you need is love? Analysis of 50 years of hit songs yields tips for food advertisers

Researchers analysing 50 years worth of hit songs have identified 12 key themes that may help marketing professionals in the food industry craft advertisements that will better resonate with audiences.

Marketing to children, or the family? EU and UK data suggests clashes in TV advertising

A survey has suggested that European kids are exposed to less food advertising during childrens TV than ten years ago, however data from the UK has suggested that prime-time family...

Novel eye-tracking study holds promise for improving label designs

Utilising eye-tracking technologies to assess how health conscious consumers perceive food products could help manufacturers improve label designs and better promote healthy products, say researchers.

Europain 2014

Philibert Savours CEO: Organic cuts my world in two

Philibert Savours CEO said a new organic variety in the firm’s Campasine bread mix line may offer value-added possibilities and be closer to his own ethos, but the firm must provide something...

Guest article

Where does our food come from? Traceability is crucial to market success

Traceability is here to stay – and it is industry’s responsibility to put efficient and reliable traceability systems in place to provide real information for consumers.  

Yoplait Liberté 'naturally thick' yogurt claim not misleading: ASA

The UK Advertising Standards Authority (ASA) has dismissed a complaint that challenged claims that Yoplait's strained Greek-style Liberté yogurt is ‘naturally thick’.

Key Industry Events

 

Access all events listing

Our events, Events from partners...