High Intensity Sweeteners - Practical Guidelines
Brenntag
Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition
On your radar > Marketing
Marketing
Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.
European healthy ageing apathy creates challenges for brands: Fonterra research
Europeans are among the most apathetic people in the world about their health as they age – creating big challenges for manufacturers of healthy foods targeting this growing demographic, suggests...
UK children’s foods often higher in fat and sugar, study finds
A significant number of foods marketed to children in the UK are higher in fat and sugar than foods marketed to adults, suggests new research published in Public Health Nutrition....
The ‘health halo’ effect: Nutrition claims may lead to bigger portions
People tend to choose larger portions of foods when they are marketed as ‘healthy’, suggests new research led by a team from the University of Ulster in Northern Ireland.
Could tax breaks for healthy food sales work better than food taxes?
Incentivising the sale of healthy foods at the supermarket checkout could be more effective than food taxation for improving food choices, suggests a letter published in the BMJ.
Nestlé expands Russian distribution centre
Nestlé has announced a CHF 29m (€23.3m) investment in its Russian distribution facilities, citing increased demand for its products in Russia.
Vitafoods 2013
Personalised nutrition demand to bring big opportunities
The key business challenges for food firms whose products aid disease management are overcoming the "huge disconnect" between the number of consumers who claim to be interested in them and...
EU urges protected origin status for more African, Caribbean and Pacific foods
The European Commission has urged increased global use of its PGI (protected geographical indication) system to increase trade in foods from African, Caribbean and Pacific (ACP) states, while encouraging sustainable...
Live report from Vitafoods
Is 'food fear' a new driver for consumer choice?
The way French consumers are choosing food products has changed, with many now basing purchase decisions on their fears about food and the best way to avoid those fears, according...
Not so Super Trooper: Swedes upset by ‘aggressive’ Iron Maiden beer label
Sweden’s state alcohol monopoly retailer Systembolaget tells BeverageDaily.com that it cannot stock Iron Maiden’s signature beer Trooper without a label change since it is too gory.
Study suggests compatibility between organic and health claims
Organic food brands should not be afraid of using health claims to market their products, as a new study suggests the two concepts are not as incompatible as the industry...
‘Our goal is global pussyfication’: Branson-backed energy drink earns ASA rap
The UK Advertising Standards Agency (ASA) has upheld 156 consumer complaints relating to an energy drink called ‘Pussy Natural Energy’, but the brand insists protestors simply twisted the meaning of...
Comment
The food industry should learn to say ‘oops’
It doesn’t matter if you have the best intentions in the world if your customers think your intentions are rotten - and more and more often, consumers are saying they...
Stealth sodium reduction? Consumers are attracted to low sodium claims on foods, says new analysis
Advertising sodium reduction claims on food labels may increase a consumer’s purchasing intentions, says a new study from Canada that contradicts the industry strategy of ‘stealth’ sodium reduction.
Cognition controls consumption
New satiety research has suggested that the way we think about the food we eat may play an important role in how much we consume and whether we feel full...
Flemish dieticians apologise for Coca-Cola-sponsored sugar campaign
The Flemish Professional Association of Food Experts and Dieticians (VBVD) has apologised after launching an advertising campaign touting sugar as ‘part of a healthy diet’ – in a spot sponsored...
News in brief
Own-label food and drink brands mislead consumers: Which?
Nearly a third of consumers feel misled by own-label brands – including food and drink products – which ape the packaging of leading brands, warns a survey by consumer watchdog Which?
How can organic brands break into the mainstream? Better marketing, says Organic Monitor
Sales of organic food have slowed in recent years but some are managing to break into the mainstream, bring them a much wider base of consumers – so what are...
Foods labelled ‘organic’ may seem tastier and more nutritious
Consumers perceive foods labelled as organic as tastier and healthier than those without organic labels, even if the foods are exactly the same, according to a study published in the...
Introduce grocery code of practice as ‘matter of urgency’, says Irish trade body
Irish trade body Food and Drink Industry Ireland (FDII) has said that a grocery code of practice urgently needs to be introduced to curb unfair trading practices and improve balance...
Packaging affects potato chip taste: Study
A new study, which reveals how potato chip packaging affects taste, will help brand owners tailor their products to consumer preference, says author Professor Charles Spence.
Food firms sign up for Made in Britain campaign
A national campaign to establish a ‘Made in Britain’ logo that can be applied to all products manufactured in the UK is gathering force.
EU protected food and drink products worth €54.3bn
The sales value of European foods and agricultural products protected under the EU’s geographical indication (GI) scheme hit €54.3bn in 2010, according to a new report.
Danone, Unilever and Nestlé ranked top for nutrition – but could do better, says report
Danone, Unilever and Nestlé are doing better than most companies in tackling the problems of obesity and malnutrition – but even these firms have significant room for improvement, according to...
Weetabix seeks to clean up image of kids’ chocolate variant
Weetabix has invested in a re-launch of its Weetabix chocolate variant in a bid to better communicate its positive health credentials, its brand manager says.
Zeelandia eyes Russian market with new joint venture
Dutch bakery ingredients supplier Zeelandia has established a joint venture with importer East West Services to expand its presence on the Russian and Kazakhstani markets.
Most Popular News
Key Industry Events
Products
Live Supplier Webinars
On demand Supplier Webinars
Probiotics: The Path to Better Digestive Health through Quality Clinical Trials
DuPont Nutrition & Health
DuPont Nutrition & Health
