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Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Strong Scottish food & drink brands will install referendum confidence, says Scot food minister

Retail sales of Scottish food and drink brands in the UK rose by £513m from 2007 – figures the Scottish government says will deliver clout in the upcoming independence referendum.

Genius Gluten Free targets French expansion

Gluten-free specialist Genius is stepping up exports to France’s rapidly growing gluten-free market.

Tesco boss Philip Clarke to quit after profit warning

Tesco boss Philip Clarke is to quit the embattled retailer in October, despite pledging in April to “see this job though”.

EU pledge: Amica Chips and ICA Foods to stop ads to kids

Amica Chips and ICA Foods have pledged to stop advertising to under 12s and communication with primary schools unless asked as part of a voluntary EU scheme.

Study: ‘Organic’, ‘whole grain’ give unhealthy foods a health halo

Health-related buzzwords such as “heart healthy”, “organic” and “all natural” can lead consumers to rate unhealthy foods as healthy, according to a study of college students at the University of...

What makes us fear food?

More and more consumers rely on the internet for their news, and stories can go viral within minutes, so it’s unsurprising that certain food ingredients have become the subject of...

Marketing to children: Brand knowledge and BMI relationship ‘quite robust’

The more a child is familiar with logos and other images from fast-food restaurants, sodas and not-so-healthy snack food brands, the more likely the child is to be overweight or...

Brits moving to non-dairy pastures: Mintel report

There is a growing trend towards dairy alternatives in the UK, with volume sales of cow-milk alternatives such as soya, rice and buffalo milk up 155% between 2011 and 2013,...

How to win or lose on the functional foods market

Health matters but convenience matters more, according to a report that looked at why functional foods succeeded or failed in the market place.

Like father, like son: beverage brands adopt vertical marketing strategies

Euromonitor International has clocked an emerging beverage industry trend, whereby manufacturers of premium and healthy beverages are creating child oriented extensions of adult brands. The trend is gaining momentum as...

Kellogg, Nestlé, Mondelēz et al. promise to stop certain kids' ads by 2018

Over 20 major food firms have signed up to health and wellness pledges on advertisement to children, consistent product information, open access to formulation policies and employee wellbeing as part...

Comment

Weighing up the responsibility: Should obesity be classed as a disability?

If the European Court redefines obesity as a disability, the rules of responsibility could shift horribly away from the parties involved - including the food industry.   

Leatherhead top trends: Holistic R&D, healthy marketing, food safety and the environment

Healthier products remain a top consumer demand, interpreting and communicating health claims is an ongoing challenge, and food safety is top of mind amid eco-friendly advances, according to Leatherhead Food...

ASA: Chia and flax ad should be ‘super-seeded’

The UK’s Advertising Standards Agency (ASA) has upheld four complaints about the implied health claims of Bioglan ‘superfood’ chia and flax seeds.

Finn’s demand more from private label

A rejuvenated private label market in Finland will address price concerns and demand for quality home-grown products, says Pasi Hannonen, senior research analyst at Euromonitor.

Not on our turf, says NHS, as boycott has Nestlé-sponsored event cancelled

A Scottish public health conference has been cancelled after senior NHS figures urged attendees to boycott the event in protest against its commercial sponsor, Nestlé.

Checkout bans could kick confectionery while it's down: Euromonitor

The recent flurry of retail checkout confectionery bans, joined last month by retail giant Tesco, could hurt impulse-driven sales, but present high margin opportunities to supermarkets, according to Euromonitor analysts.

UK Responsibility Deal: Sweet success or sleight of hand?

The UK Department of Health hails its Responsibility Deal a success in its annual update, but reports emerge that companies have failed to meet sugar and salt targets.

‘Brands that rubbish other brands...I don’t get it!’: Vita Coco UK CEO Giles Brook

Vita Coco’s UK CEO Giles Brook tells BeverageDaily.com he doesn’t understand ‘brands that rubbish other brands’ following an attack by coconut water rival INVO on his product’s nutritional and health...

INNOBEV GLOBAL SOFT DRINKS CONGRESS, LISBON

‘Everything starts with the consumer!’ WILD Flavors MD's top tips for healthy beverage innovation

Consumers are the ‘most important, complex constructs’ beverage brands must understand when launching successful healthy innovations, WILD Flavors’ EMEA MD insists.

Comment

Halal: Out of certification chaos comes criticism (and Islamophobia?)

The sensationalist media coverage around so called ‘stealth halal’ is only fuelled by the lack of certification harmonisation, Food Navigator’s Annie-Rose Harrison-Dunn argues.

Dispatches from Vitafoods Europe 2014

Gorgeous grub: We need to make insect consumption 'sexy' to consumers

Growing interest in the potential for insects as a source of healthy and sustainable protein was demonstrated again at Vitafoods Europe, where 4ento CEO Ana Day told us that insect...

Hidden-halal controversy is misleading and hateful, says Sharia Halal Board

Media controversy around the discovery that UK supermarkets and restaurants have been selling meat that could be classified as halal, but is not labelled as such, is deceptive and hateful,...

DISPATCHES FROM VITAFOODS EUROPE 2014

‘Boring’ bread needs clever labeling and flavor excitement: Mintel

Packaged bread is typically boring and lifeless but clever labeling and flavor innovation should reinvigorate the category, says a Mintel analyst.

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