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Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Edible insects: Create consumer demand – even where there is none

Successful development of insect-containing foods will not be led by consumer demand – it will create it, according to an industry expert.

Can too many simple ideas on pack get confusing?

Putting more than one ‘clean’ label on pack treads a fine line between informing and overwhelming consumers, one analyst warns as the Commission issues controversial advice on egg labelling.

Online grocery shopping on the rise

The number of Europeans ordering groceries online has increased 60% over the past five years, according to a new report from market researchers at SyndicatePlus.

The new natural: How are clean label claims changing?

European consumers expect simple foods with no artificial ingredients – but food companies are finding it harder to differentiate their products by adding clean label claims, according to Mintel’s director...

Morocco’s argan oil story: Feminism, food and encroaching deserts

The Moroccan government and export markets are finally sitting up and paying attention to the country's argan oil production, according to the founder of a network of all-female co-operatives....

World’s biggest food companies to tighten marketing rules

Eleven of the world’s biggest food and beverage companies have signed a commitment to harmonise nutrition labelling, and approaches to reformulation and marketing to children on a global basis.

News in brief

‘We Love Eating’ campaign targets seven EU cities

The European Union has launched a campaign to encourage healthy eating and identify winning strategies in seven target cities.

Turning emotions in to actions: Why do consumers spend more on ethical products?

Ethical consumption, and consumer willingness to pay more for ethical products, is motivated by a need to turn emotions about unethical practices into action, say researchers.

Researchers call for ‘radical rethink’ of free sugars targets

Intakes of free dietary sugars should make up no more than 3% of total energy intake in order to battle the ‘significant’ financial and social burdens of tooth decay, warn researchers.

FDF launches export promotion drive

The Food and Drink Federation (FDF) has launched a month of activity with online export community Open to Export, designed to boost small and medium-sized food and drink company exports.

News in brief

EFSA extends consultation on ‘Open EFSA’

The European Food Safety Authority has extended the period of public consultation on its discussion paper ‘Transformation to an Open EFSA’ by a month.

Better regulation shouldn’t mean ‘one-sided reduction’ for businesses, BEUC warns new Commission

The new European Commission’s ‘better regulation’ mission must keep consumer welfare in mind and not translate to a “one-sided reduction” for businesses, the European Consumer Organisation (BEUC) has warned....

Arla Foods launches sustainable dairy farming plan

Arla Foods has launched Growing Together, a three-year sustainable dairy farming initiative, involving its 3,000 British farmers. 

Sweeteners flat line in EU and US as consumers turn backs on soft drinks

The global market for high intensity sweeteners is flat lining in Europe and North America as consumers drink fewer soft drinks, according to a market report from IHS.

Repackaging costs? Remember the cost of lost consumer confidence, says BEUC meat origin campaign

Industry should put less emphasis on the cost of relabelling and remember the cost of plummetting consumer confidence, according to a European Consumer Organisation (BEUC) campaign to extend mandatory meat...

Personalised nutrition expected to blossom in the UK, says Canadean

DNA-based nutrition is set to grow in the UK as 10.3% of food consumption is motivated by a desire for personalised products, according to a Canadean survey.

Unilever-Solidaridad supply chain partnership grows from sugar to gherkins

A Unilever agreement with Solidaridad is set to extend supply chain sustainability beyond the usual suspects of tea and cocoa to vegetables like gherkins.

10,000 new food and drink jobs on cards, says Bank of Scotland

Investment and growth in Scotland’s food and drink sector will see around 10,000 new jobs created in the region, according to a Bank of Scotland report just a month before...

Target the trendsetters: Young men most likely to eat insects, finds research

Young men are likely to be the ‘trendsetters’ in adopting insects into the Western diet, according to a new European study.

Special edition: Natural & Clean Label Trends

RD: ‘Natural’ claim tarnished, but still meaningful

Despite the legal hot water in which many manufacturers and retailers have found themselves in recent months over “natural” and its growing list of synonyms, the term likely won’t disappear...

Marketing meat: On-pack quality and credibility cues vital, say researchers

Global meat consumption will continue to boom but a consumer shift from price concerns to quality means meat processors need to step up marketing efforts, researchers warn.

News in brief

Uni of Bonn conducts ‘innovation impact’ EU health claims survey

The University of Bonn is asking all European Union food sector stakeholders to give input into the effect the EU nutrition and health claim regulation (NHCR) is having on innovation...

‘Sin taxes’ are regressive and impose middle class values on the working class: Economist

‘Sin taxes’ as a strategy to curb consumption of foods high in salt, fats and sugar are regressive and disproportionately costly for businesses and consumers, according to an economist from...

Guest article

EU health claims – lining functional coffins or an unseen silver lining?

The EU nutrition and health claims regulation (NHCR) put many health-related product marketeers noses out of joint. But having survived two years since legislative enforcement, are we now witnessing a...

News in brief

Morrisons ad banned for promoting poor diet

A Morrisons ad has been banned for encouraging children to eat less healthily.