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Marketing

Marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

FDF launches export promotion drive

The Food and Drink Federation (FDF) has launched a month of activity with online export community Open to Export, designed to boost small and medium-sized food and drink company exports.

News in brief

EFSA extends consultation on ‘Open EFSA’

The European Food Safety Authority has extended the period of public consultation on its discussion paper ‘Transformation to an Open EFSA’ by a month.

Better regulation shouldn’t mean ‘one-sided reduction’ for businesses, BEUC warns new Commission

The new European Commission’s ‘better regulation’ mission must keep consumer welfare in mind and not translate to a “one-sided reduction” for businesses, the European Consumer Organisation (BEUC) has warned....

Arla Foods launches sustainable dairy farming plan

Arla Foods has launched Growing Together, a three-year sustainable dairy farming initiative, involving its 3,000 British farmers. 

Sweeteners flat line in EU and US as consumers turn backs on soft drinks

The global market for high intensity sweeteners is flat lining in Europe and North America as consumers drink fewer soft drinks, according to a market report from IHS.

Repackaging costs? Remember the cost of lost consumer confidence, says BEUC meat origin campaign

Industry should put less emphasis on the cost of relabelling and remember the cost of plummetting consumer confidence, according to a European Consumer Organisation (BEUC) campaign to extend mandatory meat...

Personalised nutrition expected to blossom in the UK, says Canadean

DNA-based nutrition is set to grow in the UK as 10.3% of food consumption is motivated by a desire for personalised products, according to a Canadean survey.

Unilever-Solidaridad supply chain partnership grows from sugar to gherkins

A Unilever agreement with Solidaridad is set to extend supply chain sustainability beyond the usual suspects of tea and cocoa to vegetables like gherkins.

10,000 new food and drink jobs on cards, says Bank of Scotland

Investment and growth in Scotland’s food and drink sector will see around 10,000 new jobs created in the region, according to a Bank of Scotland report just a month before...

Target the trendsetters: Young men most likely to eat insects, finds research

Young men are likely to be the ‘trendsetters’ in adopting insects into the Western diet, according to a new European study.

Marketing meat: On-pack quality and credibility cues vital, say researchers

Global meat consumption will continue to boom but a consumer shift from price concerns to quality means meat processors need to step up marketing efforts, researchers warn.

News in brief

Uni of Bonn conducts ‘innovation impact’ EU health claims survey

The University of Bonn is asking all European Union food sector stakeholders to give input into the effect the EU nutrition and health claim regulation (NHCR) is having on innovation...

‘Sin taxes’ are regressive and impose middle class values on the working class: Economist

‘Sin taxes’ as a strategy to curb consumption of foods high in salt, fats and sugar are regressive and disproportionately costly for businesses and consumers, according to an economist from...

Guest article

EU health claims – lining functional coffins or an unseen silver lining?

The EU nutrition and health claims regulation (NHCR) put many health-related product marketeers noses out of joint. But having survived two years since legislative enforcement, are we now witnessing a...

News in brief

Morrisons ad banned for promoting poor diet

A Morrisons ad has been banned for encouraging children to eat less healthily.

ASA upholds Honey Nut Shredded Wheat 'no added sugar' complaint

Cereal Partner UK's advert for Honey Nut Shredded Wheat is misleading in its use of a 'no added sugar' claim meant for its Shredded Wheat Original counterpart, the UK’s Advertising...

Plain packaging pay out to Mars would ‘certainly not be trivial’, says Institute of Economic Affairs

Mars in 2012 wrote to the UK’s Department of Health to express concern over the potential impact on branding and intellectual property rights should tobacco plain packaging policy be extended to...

INFOGRAPHIC

€100m Irish organic market returns to form – but who’s buying and why?

The Irish organic food market has returned to retail value growth for the first time since 2010, but consumers may be driven more by negative perceptions of non-organic than positive...

‘There's no other tea to beat PG’: ASA backs Unilever’s PG Tips pyramid bag brag

The UK’s Advertising Standards Authority (ASA) has rejected Tetley’s complaint over competitor PG Tips’ advert claim that its pyramid tea bag was more effective in diffusing tea than the round...

Diageo's Captain Morgan rum rapped for implying alcohol can overcome boredom

Diageo rum brand Captain Morgan has again been censured by UK advertising regulator the ASA – this time for implying that alcohol can overcome boredom and is capable of changing mood.

Strong Scottish food & drink brands will install referendum confidence, says Scot food minister

Retail sales of Scottish food and drink brands in the UK rose by £513m from 2007 – figures the Scottish government says will deliver clout in the upcoming independence referendum.

Genius Gluten Free targets French expansion

Gluten-free specialist Genius is stepping up exports to France’s rapidly growing gluten-free market.

Tesco boss Philip Clarke to quit after profit warning

Tesco boss Philip Clarke is to quit the embattled retailer in October, despite pledging in April to “see this job though”.

EU pledge: Amica Chips and ICA Foods to stop ads to kids

Amica Chips and ICA Foods have pledged to stop advertising to under 12s and communication with primary schools unless asked as part of a voluntary EU scheme.

Study: ‘Organic’, ‘whole grain’ give unhealthy foods a health halo

Health-related buzzwords such as “heart healthy”, “organic” and “all natural” can lead consumers to rate unhealthy foods as healthy, according to a study of college students at the University of...

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