
10 food megatrends in Europe, and who’s following them
What trends are dominating Europe, and which countries are they most popular in?
News & Analysis on Food & Beverage Development & Technology

What trends are dominating Europe, and which countries are they most popular in?

World’s biggest CPG to sell coffee chain as Big Food reassesses service-led diversification

Protein demand has been a boon for dairy – but there’s more to GLP-1-friendly formulation than meets the eye

Gut health, energy and relaxation are booming: but what else are consumers looking for in functional beverages and how can brands meet their needs?

Packaging volumes are suffering due to consumer caution

Nestlé’s set to cut more than 450 UK jobs as global restructuring begins

Drinks are a new frontier for protein innovation

Health, clean-label status and recognisability have made the ingredient stand out

Major Hershey stakeholder sells shares following profit shock and leadership shift

As butter prices collapse, farmers are feeling the sting – but it’s not all bad news for the industry at large

Nestlé overcomes infant formula recall to deliver solid Q1 growth, powered by Coffee and Confectionery

New product development
Functional dairy, hybrid comfort foods and plant-based reinvention showcase how brands are leaning into nutrition-led indulgence, playful formats and new consumption occasions

What do Swedish consumers want?

Functional drinks have traditionally concentrated on the body. The next frontier is exploring brain health, cognition, focus, stress-relief and mental wellbeing

Food and drink brands are fast losing ground to private labels. But they can still win

What do Danish consumers want?

From “high protein” to “supports muscle mass” claims, brands are coding GLP-1 benefits without naming the trend outright

From emerging ingredients to protein power, discover the nutrition trends shaping the future of food and beverage

Plant-based meat gets all the attention, but it’s actually traditional foods that dominate the sector

Who is benefitting from consumer scepticism around UPFs - and who isn’t?

What are the forces shaping the functional drinks of the future?

The KitKat heist went viral but exposed a multimillion euro cargo crime crisis

From layered tubs to crunchy chocolate coatings, ice cream has a new kingmaker - and it’s not flavour

Food commodity prices have gone up as a consequence of the conflict

Strong cash flow and rising profits mask ongoing operational pressures in Barry Callebaut’s latest results, raising questions about what recovery will really look like for the chocolate industry

Unilever’s $44.8bn decision to merge its Foods business with McCormick has rattled investors and raised regulatory questions

What do Irish consumers want in food and drink?

TikTok Shop is fast becoming a serious FMCG sales channel. Here’s how

Andrew Archambault’s unexpected departure comes as Hershey grapples with profit declines and reputational pressures

Nestlé predicts filtered coffee will see a surge that reflects rising consumer demand for cleaner flavours and innovative brews, especially in APAC

What started as an energy shock is fast becoming a food crisis, with stranded cargoes and fertiliser shortages threatening global supply chains

With summer around the corner, beverage makers will be keeping a close eye on coffee shop innovation

Ferrero is going big on the FIFA World Cup, with a high-profile campaign. What does it signal for the future of confectionery marketing?

Investors are losing patience as volume growth stalls and food giants tear up the playbook

Users of the drugs want smaller portions - this could help food companies save money

Gone are the days where protein drinks meant serious whey shakes at the gym. Protein soda is making the category much more fun

It is getting harder and harder to predict what the market will do next

From $7 chips to $8 cereal, food pricing is starting to defy logic – and the consequences aren’t falling neatly on one side

Kids and teens power next growth phase for functional foods and beverages

Consumers are seeking bold and brash flavours and combinations

New product development
From plant-based steaks and free-from biscuits to nostalgic cereals and sustainable formats, brands are doubling down on indulgence, functionality and inclusivity as innovation across food and drink accelerates

The hotly anticipated list of food and drink products in EMEA has been revealed

Stolen KitKats sparked viral attention, delivering unexpected PR for Nestlé and exposing vulnerabilities in road freight security

From regulation changes to supply chain pressures, reformulation is reshaping Big Food – fast

How can the food sector prepare for future crises?

Low and no loses its shine as consumers reject restriction in favour of real ingredients, richer flavours, and products that prioritise pleasure

Consumers appreciate knowledge about animal welfare, but it depends on framing

The GLP-1 phenomenon is only just getting started: what are the next drugs set to hit the market - and are F&B manufacturers ready for the shift?

From shock splits to billion‑dollar buyouts, Big Food is making big changes. Here’s what’s driving the chaos, who’s cashing in, and who could be next

What trends are driving changes in the F&B industry?