Market Trends

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The anti-energy drinks trend: Who will be the Red Bull of relaxation?

By Olivia Brown

There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.

GettyImages/Henrik Sorensen

NPD Trend Tracker: From mushroom tea to ‘impulse’ vegan choc

By Flora Southey

What’s the latest in new product development? In chocolate, Ombar is rolling out a range specifically designed for impulse shopping, while WNWN Food Labs is launching cocoa-free takes on well-known classics. In plant-based, we see Juice Marbles secure...

A masculine framing does not have an affect on men liking vegan dishes. Image Source: Daria Kulkova/Getty Images

The effect of masculine marketing on vegan diets

By Augustus Bambridge-Sutton

One of the most pervasive cultural perceptions around food consumption in general is that eating meat is for men and that, conversely, veganism is feminine. A new study explores whether reframing vegan dishes through masculine marketing alters men’s conception,...

Speakers at the event in Japan House believe that sake has potential to appeal to a greater range of UK consumers. Image Source: Eriko Koga/Getty Images

The appeal of Japanese drinks to consumers in the UK and North America

By Augustus Bambridge-Sutton

Japanese drinks such as matcha and sake are being brought to ‘Western’ countries such as the UK and North American countries. Japanese sake is mostly drunk in restaurants the UK, although an event in Kensington, London stressed that it can be more versatile....

NPD Trend Tracker: From lower carbon beef to ‘coffee-free coffee’

NPD Trend Tracker: From lower carbon beef to ‘coffee-free coffee’

By Oliver Morrison

Our latest new product development round-up features lower carbon beef from UK supermarket Sainsbury’s, achieved through a combination of superior cattle breeding and animal management. Meanwhile, Dutch company Northern Wonder, which creates a sustainable...

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