CBD hits Iceland with ‘frozen prices’
CBD brand Goodrays is launching its functional drinks range into low cost retailer Iceland at £2 per 250ml can. The price is ‘frozen’, according to the beverage start-up, ‘forever’.
Each drink contains 30mg CBD, which Goodrays claims is double that of its nearest competitor. Why 30mg? “Science shows that to experience the full effects of CBD – a reduction in anxiety, a better night sleep, and less muscle and join pain for example – customers need at least 25mg of CBD,” according to the start-up.
Four flavours are now available at Iceland, including Raspberry & Guava; Elderflower & Yuzu; Blood Orange & Grapefruit; and Passionfruit & Pomelo.
Image credit: Goodrays
