BOSH! and Grubby announce partnership
BOSH! and Grubby have come together in an exciting new partnership to develop a range of recipes that customers can order straight to their door from the Grubby website. It’s the first time that millions of BOSH! fans will be able to get their hands on the recipes from their iconic books in one handy, ready-to-prepare box of ingredients.
The initial range of over 30 dishes all have flavour and simplicity at the forefront, using the highest quality sustainably sourced ingredients.
They’ve covered an eclectic range of cuisines from BOSH! classics, like their ‘Dan Dan Smoked Tofu Noodles’ and ‘Rogan BOSH!’, to twists on fan favourites like their ‘Cowboy Chilli Trash Browns’ and ‘Orzo Ragu Risotto’.
Martin, Founder and CEO of Grubby, commented: “This is a big moment for us. We’ve been fans of Henry and Ian’s work for some time, and when we first got talking, it was clear our values and missions to make plant-based cooking more accessible to the world were joined at the hip. There was an obvious partnership to be had, and it’s been a lot of fun working with the guys to make it happen. We’re so excited to get these recipes out into the wild!”
BOSH! will feature at least two recipes every week on the Grubby menu this year, and the two companies plan to expand the range as demand dictates throughout 2023 and beyond.
Henry, Co-Founder at BOSH! added: “Our mission to put more plants on plates perfectly aligns with Grubby’s ambition to inspire people to cook more plants. We’re really impressed with some of the little touches Grubby have incorporated into their product, particularly the impact tracker. The Tracker analyses every recipe against the non-plant-based equivalent, allowing customers to see the unique carbon savings and the positive impact of every box they buy.”
Image from Grubby