The European Parliament has adopted its position on new EU packaging rules: which could see a raft of long-term changes for drinks packaging. The reaction from the European alcohol industry is mixed.
Diageo has launched a new partnership lab, called Fusion by Diageo, which will bring in innovators to ‘co-develop the next generation of digital products that will elevate consumer experiences’.
Glass remains by far the most dominant packaging format for wine and spirits. But it's heavy to transport, creating concerns over carbon emissions. Will consumers accept the innovations trying to offer more sustainable packaging formats?
You'd be forgiven for thinking they are two very different categories: but spirits brands can learn a lot from how coffee brands have built up rituals and experiences, writes Zander Corbin from creative and brand consultancy BLVR in this guest article.
Smallholder farmers are highly vulnerable to weather changes and water scarcity, leading Diageo to launch a fund for innovations which promise to lessen and monitor the impact of water and climate crises on such farms in Africa.
Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...
