In some ways, the Gen Z market is just like any other market. Their nutritional needs are not radically different, or radically more restricted, than those older or younger than them. However, marketing to the generation of teenagers and twenty-somethings...
Influencer designed products will be one of the biggest trends in 2020 for sports nutrition and the market is ripe to capitalise on the trend, according to a market analyst.
Social media marketing is a constantly changing world. We take a look at some of the most important issues for 2019 from influencers, data-crunching and fake followers.