Functional Beverage

Pic: getty/cienpies

Navigating the EU packaging legislation: key insights for sports foods businesses

By Luca Bucchini, Chairman, European Specialist Sports Nutrition Alliance (ESSNA)

Over the last few years, as part of the EU Green Deal, policy makers have focused their efforts on introducing a series of highly ambitious regulations that mean to bring sustainability to every step of the food chain. Among others, a legislative file...

Image source: Getty/Tara Moore

Spilling the tea (and coffee) on natural beverage trends

By Deniz Ataman

The functional and perceived health benefits of tea and coffee paired with their familiarity and diverse usage occasions across dayparts make them ideal platforms for beverage manufacturers to meet consumers’ evolving preferences for indulgence, health...

Getty | Dougal Waters

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

By Olivia Brown

There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.

Getty Images

CBD coffee: fad or the future?

By Olivia Brown

Following an increasing popularity and a heightened influx of brands promoting the CBD and coffee pairing, touting an ability to reduce side effects associated with caffeine, a regulatory expert has warned the research backing the benefits is inconclusive.

Future foods programme: collaborating for functional food success

Insights from Positive Nutrition Summit

Future foods programme: collaborating for functional food success

By Olivia Brown

The leader of the Welsh government funded Future Foods programme at Aberystwyth University, discussed his mission to collaborate with brands to optimise food functionality, during the Positive Nutrition Summit last week (March 30th)

Getty | extreme photographer

The trends shaping the sports beverages market

By Nikki Hancocks

Sports beverages are the most popular vehicle for functional ingredients across the globe as an increasingly wide range of consumers look to support their physical and mental health through convenient everyday nutrition.

Pic:getty/visualgeneration

Functionality: The next big frontier in beverage innovation...

By Rachel Arthur

Functional beverages are a thriving category – but what exactly are consumers looking for in their drinks? From cannabis beverages to ‘think drinks’, hear from a panel of experts as this free-to-attend webinar explores the potential of the category.

Is digestive health ‘sexy’? It could be argued that food supporting gut bacteria and healthy bowels are not as easily marketable as other nutrient claims on-pack. GettyImages/tbralnina

How can food and beverage brands make fibre sexy?

By Flora Southey

Supporting gut bacteria and bowel health may not be the most appealing claims to market on-pack, but ingredients experts say consumer perceptions can be changed – if they haven't already.

Pic:getty/courtneyk

Where do sports drinks stand in a growing functional beverage market?

By Rachel Arthur

The increased demand for functional food and drink is anticipated to boost sports drinks sales – and yet, at the same time, growing functional claims across neighboring categories is likely to stiffen competition. How should sports drinks navigate this...

Getty | Marian Vejcik

EFSA expands opportunities for vitamin D fortification

By Nikki Hancocks

Lallemand has successfully expanded the permitted categories of use for its vitamin D yeast in the EU after gaining favourable opinion from the EFSA for the use in 32 additional food categories.

Pic:gettypremyudatospim

Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

Relax… CBD will hit the big time, says Bravura Foods’ boss

Relax… CBD will hit the big time, says Bravura Foods’ boss

By Oliver Morrison

CBD innovation is in a bottleneck and poised to burst onto the mainstream, believes the Co-owner and Managing Director of Bravura Foods, Lisa Gawthorne. The only delay, she tells FoodNavigator, is a reluctance on the part of big retailers to make the...

Kris Ingham

Editor's Spotlight: Startup Focus

International entrepreneur reveals top tips to startup success

By Nikki Cutler

A startup founder who battled to bring his brand from near failure to international success in just three years has revealed his insight into the world of health food and drink entrepreneurship.

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