Fresh food may make most consumers feel happier and capture the lion’s share of retail sales – for now – but rising prices, concerns about perishability and shifting preference are pushing more shoppers to the frozen aisle, suggests new research by Deloitte.
The fresh food sector may well be the hardest hit when the UK withdraws from the EU, with a no-deal Brexit potentially costing the UK food industry €1.3bn, according to market research provider, Euromonitor International.