Behavioural Science

How synthetic reality can inform innovation: 'Simulated task environments and eye-tracking technologies are increasingly being adopted'

17-Nov-2022 By Katy Askew

Developments in innovative user-testing environment technologies are unlocking new opportunities for food scientists and businesses to understand the consumer path to purchase, helping to drive innovation and grow sales. FoodNavigator visits the Perceptual...

Spotlight

More Europeans are consuming halal-approved food and drink, with markets including the UK predicted to rocket. Getty

Halal food and drink manufacture ripe for profit growth

The company aims to optimise the functionality of plant-based proteins. Image Source: Getty Images/Geshas

How generative AI could boost plant-based protein functionality

What sweeteners are used in food and drink and how do they affect taste? Source: Getty/Tara Moore

Sweeteners and their function in food and drink manufacture

How can European bakery businesses expand into the US? Source: Getty

Europe’s biggest bakeries banking on US growth with M&A activity

FoodNavigator's how-to guide for start-up success. GettyImages-Neustockimages

FoodNavigator's how-to guide for start-up success

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