Gum giant Wrigley has been granted novel food approval in the EU for an extract to be used in chewing gum and mints that will allow it to introduce new products with perceived breath-freshening benefits.
Magnolia bark extract could be used in chewing gum and mint confectionery and is unlikely to pose any risk to consumers at the use level specified by the manufacturer, according to the draft opinion of the UK Advisory Committee on Novel Foods and Processes...
Continuing moves into new segments of the confectionery market have
helped US gum maker Wrigley end 2004 with record sales and profits.
And the acquisition of Spain's Joyco, with strong market shares in
India and China, should...
Growing through international expansion, chewing gum giant Wm.
Wrigley Jr has closed on a €215 million deal to acquire the Joyco
gum and confectionery businesses from Agrolimen, a privately-held
Spanish food conglomerate. The acquisition...
Wm Wrigley, the US-based gum maker, is staring defeat in the face
in its bid to register its Doublemint trademark in the EU. A senior
legal advisor at the European Court of Justice yesterday said that
an earlier decision by a lower...