Vertical Integration

Morrisons’ management, led by Dave Potts, deserves ‘considerable credit’ for reviving the manufacturer's fortunes

Morrisons’ supply chain is ‘a key strength’: analysts

By Michael Stones

Morrisons’ role as a food manufacturer – supported by its vertically integrated supply chain – is a unique sales point, which should be communicated more effectively, according to analysts, after the retailer reported its second quarter of rising sales.

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