Veganuary

The campaign showed success, in spite of the setbacks linked to the declining plant-based market and the cost-of-living crisis. Image Source: Getty Images/ArtMarie

Veganuary 2024: Success or failure?

By Augustus Bambridge-Sutton

Veganuary has historically led to a significant uptick in consumption of vegan food products. However, with the plant-based sector in decline, and a cost-of-living crisis sweeping much of the world, can the early-year vegan fervour continue apace?

Image Source: We Are/Getty Images

NPD Trend Tracker: 'Veganuary' special

By Augustus Bambridge-Sutton

January is a time where many people abstain from indulgent things, from alcohol to chocolate. Meat and dairy, increasingly linked to climate change and animal suffering, are other products those taking part in 'Veganuary' also abstain from at...

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