Food brands looking to tap into rising consumer demand to purchase meals online via apps should be wary of a backlash from shoppers about how their data is shared.
As the UK Prime Minister warns against eating in restaurants and pubs, and an increasing number of people enter self-isolation, online food delivery may be one of the only sectors that stands to gain.
An army marches on its stomach, said Napoleon. Today, however, it’s coffee that keeps young people moving, according to Nestlé, which has spotted opportunities in the out-of-home coffee machine sector.