Conventional food labels require consumers to interpret visible information. Could and should they be modified to help the visually impaired make more informed food choices?
Manufacturers' Evolved Nutrition logo makes foods high in sugar, fat and salt seem healthier than they are, according to campaign group Foodwatch which has compared products under the UK's traffic light and the industry-own label.
Premier Foods has put £10m ($16m) behind a multi-media promotional Mr Kipling campaign, just months after committing £20m ($32m) for a snack pack production line.
Last week, the UK introduced a voluntary front-of-pack nutrition labelling system combining GDAs with traffic light colours. The European food industry is up in arms – but it has no good reason to be.
The Italian food industry has said it is deeply concerned by the UK government’s decision to recommend traffic light colour coding as part of its front-of-pack nutrition labelling programme, saying that it is not based on sound science.
Food manufacturers that are serious about improving public health should sign up to the hybrid nutrition labelling scheme proposed by the government and backed by retailers, say public health experts.
The board of the UK’s Food Standards Agency has agreed to recommend a new approach to front-of-pack labelling to health ministers, which uses traffic lights and text and GDAs.
The UK’s Food Standards Agency is changing tack over traffic light labels, its preferred scheme for much of the last decade, due to EU regulatory debates and new evidence on consumer preferences.
Traffic-light labelling on the front of food packages do not change the relative healthiness of consumer purchases, says a new study from Oxford University.
Latest round of research to identify the ideal front-of-pack labelling scheme indicates that a combination of traffic lights and GDAs is best understood by consumers.
A new Which? report on cereal nutrition, has found many popular
breakfast cereals including those for the more health conscious
palette to be high in salts, sugars, and fat.