PLAYin Choc’s educational, ethical chocolate – packed in a recyclable toy box – has entered more than 1,000 stores, garnered £250k ($309k) in funding, and now has two industry pros on its side.
The International Organization for Standardization (ISO) standard on sustainable cocoa will help mainstream ethical cocoa, says the chair of the standard, while an NGO worries uptake will be limited.
According to its 2019 Global Responsibility Report, the Minneapolis, Minnesota-based company sources 85% of its top ten ingredients in responsible ways.
The leading cocoa processors say they will support brand manufacturers to achieve fully sustainable cocoa, but decline to publicly set their own targets.
Mars chocolate bars in the Netherlands are to carry UTZ certified marks from Feburary 2012 as Mars sets targets for its cocoa to be fully sustainable worldwide by 2020.
With sustainability a buzz word for today's confectionery makers, a symposium that kicked off in Ghana today will attempt to get to grips with current issues impacting sustainability in Africa's cocoa supply chain.