About 90% of teenagers drink sports drinks for the 'nice taste' not the intended functional purpose, which is needlessly increasing their risk of obesity and tooth erosion, according to a study from the Cardiff University School of Dentistry.
Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic Farm into Sainsbury’s at the tender age of 19. Now they’re back with sports drink Overly. This is Chris’s story…
Danisco flavourists have created a range of sports drink concepts
using their water-soluble citrus flavours and fortified with
healthy ingredients to appeal to the growing number of sports
beverage makers in Asia.
Energy and sports drinks continued their rapid rise up the soft
drinks rankings last year, driven by new product launches and an
increasing trend towards convenience and on-the-go consumption. But
while most of the growth has come...