While sports drinks are often loaded with sugar and can pack a hefty caloric punch, convincing people to replace them with water or unsweetened options may be more difficult than persuading them to ditch other sugar-sweetened beverages, including soda,...
The increased demand for functional food and drink is anticipated to boost sports drinks sales – and yet, at the same time, growing functional claims across neighboring categories is likely to stiffen competition. How should sports drinks navigate this...
About 90% of teenagers drink sports drinks for the 'nice taste' not the intended functional purpose, which is needlessly increasing their risk of obesity and tooth erosion, according to a study from the Cardiff University School of Dentistry.
Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic Farm into Sainsbury’s at the tender age of 19. Now they’re back with sports drink Overly. This is Chris’s story…
Media reports suggesting that mainstream consumers are putting their health at risk by consuming sports drinks are ‘inaccurate and alarmist’ according to the British Soft Drinks Association (BSDA).
Danisco flavourists have created a range of sports drink concepts
using their water-soluble citrus flavours and fortified with
healthy ingredients to appeal to the growing number of sports
beverage makers in Asia.
Energy and sports drinks continued their rapid rise up the soft
drinks rankings last year, driven by new product launches and an
increasing trend towards convenience and on-the-go consumption. But
while most of the growth has come...
