Soft Drinks

How can you make your brand stand out to supermarket buyers? Starting now will help you get ahead. Pic:getty/lightfieldstudios

How to prepare now to ensure your drinks brand is a success in 2021

By Richard Horwell, Brand Relations

There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and...

Premium soft drinks is a particularly attractive opportunity, says Britvic Pic:getty/romanlsaykov

Christmas soft drink demand is set to soar, predicts Britvic

By Rachel Arthur

As people aim to reduce their alcohol consumption, almost half of UK consumers are planning to buy more soft drinks this Christmas, according to Britvic, which is advising operators to prepare for a boom in soft drinks.

Pic:iStock/PPrat

Can a soda tax discourage ‘go large’?

By Rachel Arthur

Discouraging the sale of ‘jumbo sized’ sugary drinks would have both economic and health benefits, according to a UK study led by the University of East Anglia. Policy interventions – such as soda taxes and portion cap rules – must be carefully designed...

Tesco started its efforts to reduce sugar in soft drinks in 2011. Pic:iStock/bogdandreava

Tesco reduces sugar in own brand soft drinks

By Rachel Arthur

UK supermarket giant Tesco has reduced the sugar content in its own brand soft drink portfolio, with the reformulated beverages hitting the shelves this week. 

UK sugar tax consultation launched

UK sugar tax: Government unveils plans and consultation

By Rachel Arthur

The UK government has confirmed details of its plans for a tax on sugar sweetened beverages, launching a consultation on the levy along with its long-awaited childhood obesity strategy today. 

The soft drinks sugar tax could cost Coca-Cola £226M a year

Coca-Cola could face £226M sugar tax

By Gwen Ridler

The Coca-Cola Company could face a bill as high as £226M a year under the sugar tax, if it doesn’t pass on the increased charge for its sugary drinks to consumers, according to market research firm Euromonitor.

The Queen's Speech sets out the government's plans for the year ahead

Food and drink firms welcome Queen’s Speech – mostly

By Michael Stones

Government plans to support business, education and the economy – set out in the Queen’s Speech – have been welcomed by food and drink manufacturers. But plans to introduce a sugar tax continued to draw criticism from the Food and Drink Federation (FDF).

Health officials in Liverpool have estimated the sugar content of popular soft drinks

Health officials in Liverpool name sugary soft drinks

By Michelle Perrett

Public health officials in Liverpool are to be the first to name leading soft drink brands – such as Lucozade, Coca-Cola, Tropicana, Capri-Sun and Ribena – warning how many sugar cubes are in each drink.

A.G. Barr says that two-thirds of its portfolio will escape a sugar tax. Pic: iStock

A.G. Barr shrugs off sugar tax worries

By Rachel Arthur

Soft drinks company A.G. Barr says a combination of brand strength and ongoing product reformulation will minimize the financial impact of the UK’s sugar tax on its business.

The Chancellor's sugar tax budget bombshell could result in legal action

Sugar tax

Sugar tax could spark industry legal action

By Michelle Perrett

Soft drinks companies are looking into options, including legal action, in the wake of the government plans to introduce a soft drinks tax.

The sugar shock budget announcement has dismayed and delighted in equal measure

Sugar tax

Budget shock: sugar tax on soft drinks

By Michael Stones

A surprise tax on sugary soft drinks to tackle childhood obesity, unveiled in Chancellor George Osborne’s budget, has dismayed manufacturers but delighted campaigners, including celebrity chef Jamie Oliver.

The announcement of a levy has come as a surprise to many. Pic: iStock

UK sugar tax on soft drinks: The industry's reaction

By Rachel Arthur

The UK government has announced a tax on sugar-sweetened beverages. But the industry has slammed the levy, saying soft drinks have been ‘singled out’ despite manufacturers’ existing efforts to reduce calories.  

Junk food dominates marketing landscape in Scotland: study

Junk food dominates marketing landscape in Scotland: study

By David Burrows

Nearly three quarters of the food and drink marketing seen by children in Scotland is for junk food, according to new research that the Scottish Government will use to push for stricter UK-wide advertising rules.

Erythritol is already approved for use in foods and drinks in more than 60 countries - but approval for beverages has taken some time in Europe because of concerns of a laxative effect

EFSA backs erythritol for use in soft drinks

By Caroline SCOTT-THOMAS

The European Food Safety Authority (EFSA) has said erythritol is safe for use in soft drinks at a maximum level of 1.6%, bringing the zero-calorie sweetener a step closer to EU approval for beverages.

Baked goods are a top source of curcumin for European children

EFSA reassesses European curcumin exposure levels

By Caroline SCOTT-THOMAS

The European Food Safety Authority (EFSA) has reassessed exposure to curcumin and found consumption is lower than previously thought – although some children consume close to the acceptable daily intake (ADI).

SACN recommendations on sugar have sparked a torrent of responses

SACN REPORT: REACTION

Carbohydrate report: reaction in quotes

By Rod Addy

Public Health England will investigate taxing sugary drinks according to the paper it issued alongside the Scientific Advisory Committee on Nutrition’s (SACN’s) draft report published today (June 26).

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