Soft Drinks

How can you make your brand stand out to supermarket buyers? Starting now will help you get ahead. Pic:getty/lightfieldstudios

How to prepare now to ensure your drinks brand is a success in 2021

By Richard Horwell, Brand Relations

There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and...

Premium soft drinks is a particularly attractive opportunity, says Britvic Pic:getty/romanlsaykov

Christmas soft drink demand is set to soar, predicts Britvic

By Rachel Arthur

As people aim to reduce their alcohol consumption, almost half of UK consumers are planning to buy more soft drinks this Christmas, according to Britvic, which is advising operators to prepare for a boom in soft drinks.

Pic:iStock/PPrat

Can a soda tax discourage ‘go large’?

By Rachel Arthur

Discouraging the sale of ‘jumbo sized’ sugary drinks would have both economic and health benefits, according to a UK study led by the University of East Anglia. Policy interventions – such as soda taxes and portion cap rules – must be carefully designed...

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