Soft Drinks

Premium soft drinks is a particularly attractive opportunity, says Britvic Pic:getty/romanlsaykov

Christmas soft drink demand is set to soar, predicts Britvic

By Rachel Arthur

As people aim to reduce their alcohol consumption, almost half of UK consumers are planning to buy more soft drinks this Christmas, according to Britvic, which is advising operators to prepare for a boom in soft drinks.

Pic:iStock/PPrat

Can a soda tax discourage ‘go large’?

By Rachel Arthur

Discouraging the sale of ‘jumbo sized’ sugary drinks would have both economic and health benefits, according to a UK study led by the University of East Anglia. Policy interventions – such as soda taxes and portion cap rules – must be carefully designed...

Tesco started its efforts to reduce sugar in soft drinks in 2011. Pic:iStock/bogdandreava

Tesco reduces sugar in own brand soft drinks

By Rachel Arthur

UK supermarket giant Tesco has reduced the sugar content in its own brand soft drink portfolio, with the reformulated beverages hitting the shelves this week. 

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