Soft Drink

Sweeteners face slow growth prospects in Europe and US

Sweeteners face slow growth prospects in Europe and US

By Nathan Gray

Changes in consumer behaviour are having major impact on demand for high-intensity sweeteners globally, with Europe and the US facing the prospect of slower growth while demand remains strong in Asia and South America, says IHS.

Coca-Cola Life has been launched in Latin America, and will soon hit shelves in the UK and Sweden - but will it reverse the fortunes of the US carbonates market?

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

By Elaine Watson

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as Coca-Cola Life restore the category’s flagging fortunes?

Innocent shakes up smoothies with functional launches

Innocent shakes up smoothies with functional launches

By Ben BOUCKLEY

Coke-owned Innocent is launching a functional smoothie range in the UK from April centered on soft health claims - three varieties will use 'defense' 'energise' and 'antioxidant' positioning.

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