Three high-profile acquisitions put the spotlight on how PepsiCo is shaping its beverage portfolio for the future: tapping into a new consumption model with SodaStream; eying up the opportunity for protein and sport with CytoSport, and building its presence...
Sustainability had moved to the forefront of consumers’ minds in recent years – but has the coronavirus pandemic changed all that? Beverage brands innocent and SodaStream have faith that the progress of previous years has not been in vain.
From SodaStream to Starbucks: PepsiCo on building a power portfolio
It’s the key question for any company: What do consumers want? While health and wellness is an obvious trend, consumer demands are broader and more complex than that, according to PepsiCo’s CEO.
SodaStream suggests that UK advertising compliance body Clearcast was more worried about the sensitivities of the world’s soft drinks giants than the environment in pulling its multi-million dollar advert from TV broadcast at the last minute on November...