Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
Influencers are a twenty-first century force of nature, courting brands and attracting thousands, if not millions, of adoring fans who buy their merchandise, copy their look and hang off their every word. So do influencers have the power to change or...
The UK Government will soon introduce the hotly anticipated Digital Markets, Competition and Consumers Bill created to see stricter enforcement of consumer protection laws related to online marketing of products.
AI has the power to speed the food and beverage industry's digital transformation, as companies leverage it for product develop and to forecast upcoming trends, Jacques Botbol, CMO of Tastewise, told FoodNavigator-USA.
Taking place in Amsterdam from October 9th-11th, NutraIngredients' Active Nutrition Summit will provide an expert-packed agenda of presentations, panel discussions and networking opportunities to help industry translate science into performance-enhancing...
Dirtea Ltd, the mushroom powder supplements brand, has come under scrutiny by the Advertising Standards Authority (ASA) after making claims on its social media platforms that implied their products could prevent, treat, or cure human diseases.
Market research from Verve has revealed some of the food trends that are taking TikTok by storm and how the industry may leverage the platform for commercial success.
The French consumer affairs and fraud control watchdog is clamping down on online influencers with fines of up to €300,000 and prison-sentences of up to two years, after discovering the majority do not comply with regulations.
Most food and drink content posted by German influencers on TikTok, Instagram, and YouTube is so unhealthy it fails World Health Organisation (WHO) advertising standards for children, claims research from the Medical University of Vienna.
Love them or loath them, social media platforms such as TikTok and Instagram offer fertile ground where brands can spot quickly emerging food and beverage trends that can guide product development.
Used by Nestlé, PepsiCo, Givaudan, Campbell’s, Coca-Cola, General Mills, Dole, and more, Tastewise, the AI-powered real-time food intelligence solution, is sharing the top consumer food and beverage trends for 2022.
Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.
Meat-free products continue to grow in popularity, according to a Twitter analysis report of six of the UK’s biggest grocery retailers: Asda, Co-op, Morrisons, Sainsbury’s, Tesco and Waitrose compiled during the Christmas 2019 trading period.
Social media users are likely to eat more fruit and vegetables as well as junk food if they think their online peers are doing the same, a new study reports.
2019 saw the food industry rise up the agenda and gain further traction in mainstream discourse. Here's our round-up of the top five most shared stories for the year. What got tongues wagging? And what will remain in the spotlight for 2020?
Children continue to be targeted by HFSS advertising campaigns on social media, according to the World Health Organisation (WHO), which is calling on Member States to implement measures that restrict underage ad impressions.
Norway’s youth is not adequately protected from the often subtle and sophisticated digital marketing techniques of unhealthy food brands, says the Norwegian Consumer Council.
Social media marketing is a constantly changing world. We take a look at some of the most important issues for 2019 from influencers, data-crunching and fake followers.
Social media provides an important insight into how people think and feel about food. Pinterest, in conjunction with Taste Week France, concluded a survey of what food trends are getting users excited.
Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.
The UK Advertising Standards Authority (ASA) has ruled that a tweet and Instagram post advertising Protein World’s ‘Carb Blocker Capsules’ did not adhere to European nutrition health claims legislation – warning the company that the product name ‘Carb...
In this world of post-truth politics and fake facts, brands need to give consumers "total transparency and accountancy" about the products they are buying, says Mintel. We look at the brands that are already doing so.
Trusted sources of food and nutritional advice are being overlooked in preference to instant, real-time interactions with celebrities and bloggers, according to a communications expert.
Alpro did not make it clear enough that it had paid a British celebrity to post tweets about one of its products, the UK’s Advertising Standards Authority (ASA) has ruled.
Do food and drink executives understand what’s really important to consumers? Based on a survey carried out by KPMG and the Consumer Goods Forum (CGF), not really.
Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.
Marketing messages promoting high-calorie foods are receiving a boost from an unexpected source - teenage social media users - according to a Swedish study.
The food industry is at the heart of the smart phone revolution but getting the right social media policy is fundamental, says Maz Dannourah, associate solicitor, Roythornes.
Social media has transformed the way food manufacturers can engage in emotional marketing and foster brand love among consumers – but tread carefully because it also magnifies errors if you get it wrong, warns one digital marketer.
Brands are blowing a major opportunity to communicate their sustainability initiatives to millions of consumers with social media updates that are “inane, safe and saccharinely artificial in their bonhomie”, says a report.
Looking at pictures of food through advertisements, social media and cookery programmes, offers the viewer a substitute source of pleasure – but could it also be fuelling obesity?
Companies that engage with customers on Twitter beware: responding to complaints on social media has the side effect of triggering new complaints, according to new research.
Social media can be a company’s best friend for communicating to consumers - but the tables can quickly turn when consumers talk back. So should food companies get hashtag-happy when dealing with sensitive issues such as food scandals?
Social media engagement is a fact of business for nearly all food companies, but many are still getting to grips with how to use it, according to social media expert Adrian Moss.
Food companies face increased risks from social media because they still do not have developed policies for tools such as Twitter and Facebook, according to the law firm Roythornes.
Amica Chips and ICA Foods have pledged to stop advertising to under 12s and communication with primary schools unless asked as part of a voluntary EU scheme.
“We believe that the sugar confectionery category and our brands within it are the 'most honest' category in store": Chewits owner
Food and drink firms are using so called ‘advergames’ and social media to get around laws governing advertising to children, a Channel 4 Dispatches documentary has claimed.
Food companies need to develop online personalities to successfully connect with savvy consumers who expect a human connection, according to nutritionist and social media guru Jenny Westerkamp.
Fear is a major roadblock to many food companies getting it right when it comes to social media, according to business mentor and entrepreneur Mike Greene.
‘The same machines you see here are used in applications from food testing to looking at cancer’, one exhibitor told me during the 2014 Analytica Trade Show in Munich.
Why is your business using social media? To sell more products? Raise your profile? Change your image? Find out what key ‘influencers’ really think about your brands? Identify and target a new customer base? Or because everyone else is on Twitter and...
The Fresh Produce Consortium, The Food and Drink Forum, the British Frozen Food Federation, the Artisan Food Trail and Tastes of Anglia have taken part in a survey about social media and digital use in the workplace.
