Social Media

Social media represents an extremely powerful B2B tool, it's not just for brand-building and consumer engagement, expert says

Social media: The B2B money maker?

By Kacey Culliney

Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.

Shouting (food safety issues) from the rooftops is important, but remember that consumers will notice inaccurate or mixed messages

SPECIAL EDITION: RISK COMMUNICATION

How to deal with food safety Doomsday...

By Ben Bouckley

Growing scrutiny of food suppliers means an increasing focus on food safety issues. In this special edition article on risk, we look at how producers can communicate potential risks to consumers while protecting their brand reputation, in the event of...

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