Discount shoppers believe a product tastes healthier if it comes in a 'healthy', green packaging - but organic shoppers have a more critical eye and are less affected by packaging, researchers have found.
Britain's food retail sector is becoming increasingly price
focused, with groups such as Tesco and Asda leading the move
towards every day low pricing (EDLP). But recent research from UK
think tank IGD suggests that companies...
Britain's leading supermarket groups have been moving rapidly into
the convenience store sector in the last two years, seeing real
opportunities for growth by bringing their low price offer closer
to their customer base. Yet...
In what could prove a useful insight for companies such as
Sainsbury, whose stores seem to be in a permanent state of
refitting, market research group Mintel has today revealed that
British shoppers are most interested in getting...