Efforts by Scotch whisky makers to attract a younger client base
are coming thick and fast, as distillers seek to break the
stranglehold of white spirits on the UK youth market. But is the
'pipe and slippers' image of whisky...
In a difficult economic climate, Scotch whisky exports topped the
£2 billion mark for the 10th year in a row last year, helped by
increasing interest in malts. There were strong gains in Asian
markets such as Korea and Taiwan, which...
The South Korean market is one of the largest in the world for
Scotch whisky, in particular deluxe blends. With this in mind, the
maker of Famous Grouse has created a new range of whiskies under
the Lancelot name in association with...