A Channel 4 investigation into inorganic arsenic levels in rice has questioned the safety of products aimed at children like rice cakes and Kellogg's Rice Krispies - although all companies implicated say their levels fall within current recommendations.
Kellogg has cut prices of its single-serve cereal bars in the UK by 29% which could make them competitive amid waistline woes and catapult the brand out of the breakfast aisle, an innovation expert says.
Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.