Red Bull

Moto me-too? “If you do something away from Red Bull’s taste profile, you’ll never succeed.

Moto aims to tap into Dubai’s energy

By Eliot Beer

Moto, a new Dubai-made energy drink, made its entry at Gulfood and is aiming to leverage the emirate’s growing reputation to carve out its identity in a crowded market.

When it comes to NPD, is consumer 'liking' an overrated idea?

When it comes to NPD, is consumer 'liking' an overrated idea?

By Nathan Gray

Testing the consumer liking of a new product may be an overrated idea that ‘breeds mediocrity’ and means products fail to differentiate themselves against the competition, according to David Howlett of MMR Research.

Red Bull fights Pit Bull filler to EU court defeat

Red Bull fights Pit Bull filler to EU court defeat

By Ben Bouckley

Simply filling a soft drink bearing a trademarked brand name does not itself violate an EU directive regarding use of that sign, according to the European Court of Justice (CJEU) in a high-profile ruling involving Red Bull.

Red Bull...without the sugar

Red Bull...without the sugar

The makers of the market leading energy drink Red Bull have
introduced a sugar-free version to the UK market this month. The
company claims it is the first global energy drink brand to address
the growing consumer demand for diet...

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