A major £1.2m national consumer campaign encouraging consumers to ‘Make It’ with beef has been launched by Quality Meat Scotland (QMS), Agriculture and Horticulture Development Board (AHDB) and Hybu Cig Cymru (HCC).
The Scottish red meat industry will be showcasing Scotch Beef PGI and Scotch Lamb PGI in Cologne, Germany at the world’s largest food trade fair at Anuga.
Products under the Scottish assurance schemes Scotch Beef PGI and Scotch Lamb PGI will be available on the shelves of supermarkets throughout Sweden, thanks to a new supply deal.
Scotland does not have enough product to increase the volume of its exports, according to Quality Meat Scotland (QMS) head of marketing Laurent Vernet.
Opportunities for export for Scottish meat producers remain encouraging, despite tough economic conditions, meat bosses reported at the Anuga Trade Fair in Cologne this month.
Scottish red meat bosses and politicians are pushing for vital CAP reforms that deliver a much-needed boost to livestock numbers in Scotland, in order to meet unprecedented global demand for its products.
