Quality Meat Scotland

UK levy boards launch £1.2m marketing campaign for beef

UK levy boards launch £1.2m marketing campaign for beef

By Aidan Fortune

A major £1.2m national consumer campaign encouraging consumers to ‘Make It’ with beef has been launched by Quality Meat Scotland (QMS), Agriculture and Horticulture Development Board (AHDB) and Hybu Cig Cymru (HCC).

Quality Meat Scotland will be present at this year's Anuga trade show

Scotch Beef and Lamb highlighted at Anuga

By Aidan Fortune

The Scottish red meat industry will be showcasing Scotch Beef PGI and Scotch Lamb PGI in Cologne, Germany at the world’s largest food trade fair at Anuga. 

ICA visited farmers and processors in Scotland last month

Scots strike retail meat deal in Sweden

By Georgi Gyton

Products under the Scottish assurance schemes Scotch Beef PGI and Scotch Lamb PGI will be available on the shelves of supermarkets throughout Sweden, thanks to a new supply deal.

Scottish red meat in demand

Anuga

Promising signs for Scottish red meat

By Ed Bedington

Opportunities for export for Scottish meat producers remain encouraging, despite tough economic conditions, meat bosses reported at the Anuga Trade Fair in Cologne this month.

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