Preference

Photo: iStock

Nutrient claims and cartoon characters will sway children

By David Burrows

Front-of-pack nutritional information is largely ignored by children but combine a nutrient claim and a cartoon character and it can “significantly affect” the product choices they make, according to new research.

Participants tended to prefer coffee labelled 'eco-friendly' - even though it was identical to the 'non-eco-friendly' coffee

Eco labels may make foods taste better

By Caroline SCOTT-THOMAS

Foods may taste better when they carry eco-friendly labels – at least for consumers who are concerned about sustainability, according to a study published in PLoS ONE.

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