It is well documented that certain things affect how we perceive flavour: from smell to visual appearance. But what about some of the less obvious factors, like the room in which you are eating or your expectations around price?
Discount shoppers believe a product tastes healthier if it comes in a 'healthy', green packaging - but organic shoppers have a more critical eye and are less affected by packaging, researchers have found.
Consumers have a positive attitude towards healthy burgers and therefore a greater propensity to buy them, according to a study carried out by researchers at the University of Sao Paulo in Brazil.
People perceive foods that are hard to have fewer calories than soft equivalents, according to new research published in the Journal of Consumer Research.
Utilising eye-tracking technologies to assess how health conscious consumers perceive food products could help manufacturers improve label designs and better promote healthy products, say researchers.
Emerging technologies should be tailor-made to consumer preferences to encourage acceptance of them in food applications, according to one food professor.
The overall perception of food labels are ‘very similar’ for consumers across cultural divides, with key messages well understood by consumers from countries with different cultural backgrounds.
Food formulators should not ignore interactions between food texture and structure with physical and sensory aspects for flavour perception, according to experts from NIZO Food Research.
The way consumers interpret words relating to complex senses, like ‘creaminess’, may have important cultural differences – even in people who speak the same language, according to a new study.
Scientists from the University of Nottingham have reported that
adding an ingredient that induces the sensation of cooling could
boost the perception of fruit flavours, fundamental research that
could have implications for product...
Despite the development of a very important corpus of EU and
national legislation to protect EU citizens against currently
identified risks, several studies show that contradictory opinions
about perceived risks remain important among...
