Organic Certification

“Too many claims and the consumer is overwhelmed, but miss some out and you could be excluding a powerful motivator for purchase,” says Mintel analyst

Can too many simple ideas on pack get confusing?

By Annie Harrison-Dunn

Putting more than one ‘clean’ label on pack treads a fine line between informing and overwhelming consumers, one analyst warns as the Commission issues controversial advice on egg labelling.

DD Williamson's organic annatto is derived from annatto seeds

Dispatches from IFT 2012 Las Vegas

DD Williamson: EU potential for US organic ingredients

By Rod Addy

DD Williamson looks set to benefit substantially from regulatory changes on both sides of the Atlantic, including the harmonisation of organic standards, the company claims.


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