Olympic Games

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NPD Trend Tracker: From Olympic peanut butter to blueberry muffin popcorn

By Augustus Bambridge-Sutton

We have a lot of sweet treats this week with blueberry muffin popcorn, KitKat Chunky Hazelnut and two different types of cookie dough ice cream. We also have the renewal of an old partnership for Whole Earth, and a new plant-based cheddar for Violife....

The Games got underway last Friday in Brazil with food & drink brand sponsorship coming under the spotlight. ©iStock/Jacob Ammentorp Lund

Analysis: Is Olympics sponsorship all pain for little gain?

By David Burrows

Performance enhancing drugs have been the media focus in the run-up to the Olympics in Rio. But as the Games got underway last Friday in Brazil it was food and drink brands that were in the spotlight as campaigners and industry engaged in a heated spat...


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