Olympic Games

The Games got underway last Friday in Brazil with food & drink brand sponsorship coming under the spotlight. ©iStock/Jacob Ammentorp Lund

Analysis: Is Olympics sponsorship all pain for little gain?

By David Burrows

Performance enhancing drugs have been the media focus in the run-up to the Olympics in Rio. But as the Games got underway last Friday in Brazil it was food and drink brands that were in the spotlight as campaigners and industry engaged in a heated spat...

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