Performance enhancing drugs have been the media focus in the run-up to the Olympics in Rio. But as the Games got underway last Friday in Brazil it was food and drink brands that were in the spotlight as campaigners and industry engaged in a heated spat...
The Children’s Food Campaign has revitalised its challenge against the presence of junk food brands at the Olympic games, criticising the "unrivalled platform" given to companies like Coca-Cola and McDonald’s.
Weather woes, UK promotional pressure and the gravity of Britvic’s Fruit Shoot recall due to flawed packaging design have put a dampener on the firm’s stock rating with analysts.
The Olympics offers brand owners and waste management firms the chance to build on sustainable packaging made from plants according to bioeconomy consultancy group the National Non-Food Crops Centre (NNFCC).
Coca-Cola Enterprises (CCE) says it is focusing on the London 2012 Olympics to spur sales, but admits that any French soda tax could lead to retail price rises there of around 10 per cent.
Fast food companies are the new bugbear of London’s mayor, who used the launch of a new event comparing childhood obesity in New York and London to pledge action.
This year’s Beijing Olympic Games may have been good for China’s public image but the smooth running of the event was built on multiple state-prompted sacrifices and the food ingredients industry was one of the lambs that copped it in the neck for ‘the...
The announcement that Cadbury is to be a sponsor of the 2012 London Olympic Games has re-opened rifts over the role that food companies that market less-healthy foods should play in sporting events.
The Olympic Games will open this Friday to a blitz of beverage
promotion and marketing, as corporations via with each other to
unveil their latest high-performance products.
