Older consumers are a growing cohort -- though a pitiful number of new products specifically target them, it’s claimed. Supplier Beneo therefore sees ‘huge potential‘ for its functional ingredients aimed at this group.
Earlier this week we reported that food companies were finding it
hard to effectively target senior consumers in the UK - the
so-called Empty Nesters - despite their growing disposable incomes
and desire for indulgence and enjoyment....
Consumers aged 50-64 are among the most affluent in Europe, and
while the food industry has been relatively slow to see the
potential of targeting this age group, a few companies have now
begun to roll out products designed for the...
In as little as three years' time, older consumers will have become
the mainstream market in the UK, accounting for over half of
expenditure on food, drink and household products - a revelation
that has significant implications...