Older consumers are a growing cohort -- though a pitiful number of new products specifically target them, it’s claimed. Supplier Beneo therefore sees ‘huge potential‘ for its functional ingredients aimed at this group.
There is a need for public health strategies and products to address Europe's rapidly ageing population – but how easy is it to market such products when nobody wants to admit that they’re getting old?
New research has suggested that salt intake is not linked to mortality or heart disease risk in older people, however experts have said the study flawed and the findings do not contradict current advice.
Early next century there will be more Europeans over 60 years old
than under 20. A major European funded project currently underway
will examine the factors that determine food choice and acceptance
for older people in a bid to improve...