Coca-Cola, Mars, Mondelez, Nestlé, PepsiCo and Unilever will add nutrition logos modelled on the UK’s traffic light label to their European portfolios. However, critics have slammed the use of portion size as a reference.
Smart food labelling must emphasise good science and careful thought about consumer impact, the European Food Information Council has concluded after completing an exhaustive global survey.
More research is needed to appreciate how consumers can be helped to understand and use nutrition labels, according to a new report on nutrition labelling from the European Food Information Council (EUFIC).